# How much does ecommerce SEO cost? (2026)

> Ecommerce SEO in Australia costs about A$2,000 to A$5,000 a month. Compare 8 Australian agencies' published prices, Shopify SEO costs, GST and what each buys.

Canonical: https://www.searchmaxxed.com/research/how-much-does-ecommerce-seo-cost
Last updated: 2026-10-26

BUYER'S GUIDE

Ecommerce SEO in Australia costs about A$2,000 to A$5,000 a month. Compare 8 Australian agencies' published prices, Shopify SEO costs, GST and what each buys.

BH

Brenden House

Founder of Searchmaxxed. We build agentic SEO and GEO workflows that help businesses rank on Google and get named in ChatGPT, then turn that search into more customers and revenue.

PUBLISHED 26 OCTOBER 2026 UPDATED 26 OCTOBER 2026 13 MIN READ

Ecommerce SEO in Australia costs about A$2,000 to A$5,000 a month for most online stores. That's the range Australian agencies publish for ecommerce work on their own websites, and small catalogues can start lower, at A$1,500. Large or crowded catalogues run from about A$5,000 to A$20,000 a month, sometimes with developer time inside the fee. Catalogue size sets most of the number; competition, platform and how much content and link building you buy each month set the rest. A one-off audit sits apart, at about A$1,500 to A$5,000.

I read the ecommerce and Shopify SEO pages of 11 Australian providers on 26 October 2026, and eight publish a price while three don't. I've put every figure on an ex-GST monthly footing where the provider says how GST applies, and flagged where it doesn't. Hold your quotes against the tables below.

## In summary

Most Australian online stores should expect A$2,000 to A$5,000 a month for ecommerce SEO, with bigger catalogues paying more.

| Your store | Published Australian prices, per month |
| --- | --- |
| Small catalogue, one market | A$1,500 to A$3,500 |
| Growing store, hundreds to 1,000+ products | A$3,500 to A$5,000 |
| Large, competitive or national catalogue | A$5,000 to A$20,000 |
| One-off audit (not monthly) | A$1,500 to A$5,000 |

- Catalogue size sets the price first.
- Seven of the eight providers with a published price start between A$2,000 and A$3,500 a month.
- Before you compare two quotes, check GST, the minimum term and whether developer time sits inside the fee, because those lines move the real number.
- Price it against your margin per order.

## How much do Australian agencies charge for ecommerce SEO?

Australian agencies that publish ecommerce SEO prices charge from A$1,500 to A$20,000 a month, and most entry points sit between A$2,000 and A$3,500. The spread comes from catalogue size, because a store with 150 products and a store with 15,000 are different jobs, and the tiers show it.

### Australian providers that publish ecommerce SEO prices

| Provider | What it publishes for ecommerce or Shopify SEO, per month | GST | Terms it states |
| --- | --- | --- | --- |
| [Webapex](https://www.webapex.com.au/seo-cost-calculator) | eCommerce Start A$2,500 (up to about 200 products); Business A$3,500 (200 to 1,000+ products); Pro A$4,500 (1,000+ products or categories, competitive verticals) | Ex GST | Not stated on this page |
| [Click Click Media](https://clickclickmedia.com.au/seo-agency/ecommerce-seo/) | Ecommerce SEO A$3,500 to A$5,000; stores under 500 products pointed to its standard SEO from A$1,500 | Ex GST | No lock-in; 30 days' notice |
| [First Page](https://firstpage.com.au/seo/shopify-seo/) | Shopify campaigns typically from A$2,000 for smaller stores, scaling for Shopify Plus | Not stated | No long-term lock-in |
| [Local Digital](https://www.localdigital.com.au/services/seo-agency/ecommerce) | Ecommerce retainers A$2,000 to A$20,000, with content, links and developer time inside the figure | Not stated | Three months, then month to month |
| [Mojo Dojo](https://mojodojo.io/au/ecommerce-seo-packages) | Packages typically A$3,000 to A$15,000; most startups A$3,000 | Not stated | Not stated |
| [Marketix Digital](https://marketixdigital.com.au/insights/how-much-does-shopify-seo-cost-in-australia/) | Shopify: smaller stores from A$3,500; growing stores about A$5,000; larger stores A$8,000+; Shopify Plus quoted | Plus GST | A guide, not fixed packages |
| [Design Box Digital](https://www.designbox.com.au/shopify-seo-australia-2026/) | Shopify SEO retainers typically A$1,500 to A$5,000+; audit A$3,000 ex GST (A$3,300 inc), free when you buy the work | Retainers not stated | Not stated |
| [ROI Craft](https://www.roicraft.com.au/shopify-seo-services/) | Shopify SEO coaching with implementation, for budgets of A$2,000 to A$6,000 | Not stated | Month to month, no lock-in |

Each row comes from the provider's own page on 26 October 2026. I converted one figure from inc GST: Design Box Digital's audit. These are advertised prices and inclusions, so treat them as a guide rather than an Australian average or a quote for your store.

### Australian ecommerce SEO agencies that don't publish a price

| Agency | Price on its site | What it publishes instead |
| --- | --- | --- |
| [StudioHawk](https://studiohawk.com.au/seo-services/shopify-seo/) | Not published | A budget field on its Shopify enquiry form that starts at "Below $3000"; its [pricing guide](https://studiohawk.com.au/blog/seo-pricing/) puts national or ecommerce brands at A$5,000+ a month |
| [Impressive Digital](https://impressive.com.au/e-commerce-seo/) | Not published | Reporting on organic revenue, "with pricing tied to performance" |
| [Whitehat Agency](https://whitehatagency.com.au/ecommerce-seo/) | Not published | A free call with "a forecasted investment and an expected return" |

Not published means the linked page states no fee for the agency's own ecommerce work. Ask each for a written quote on the same brief.

Four patterns stand out to me. First, catalogue size is the unit of price: Webapex tiers by product count, and Click Click Media scales by catalogue size, platform and competition. Second, a "+" after a price means "from", so A$5,000+ tells you where the conversation starts. Third, GST is a mess. Three of the eight say ex or plus GST for their monthly fees, and five don't say either way. Fourth, the cheaper general SEO plans suit service businesses better than stores.

## What do you get at each price level?

Under A$2,000 a month you mostly buy a general SEO plan or a small-store retainer. Ecommerce work starts at A$2,000 to A$3,500: collection pages, product templates, filter control and product schema. Content and links at volume cost more.

| Level | Published price per month | What Australian ecommerce plans list |
| --- | --- | --- |
| General SEO plan | A$550 to A$2,500 | Tracked keywords, a set number of pages optimised, blogs, Business Profile work; built around services and locations |
| Small catalogue | A$1,500 to A$3,500 | Technical fixes, collection and product page optimisation, product schema, monthly ecommerce reporting |
| Growing store | A$3,500 to A$5,000 | All of the above plus a content calendar and links that point at categories, such as supplier and brand links |
| Large or competitive | A$5,000 to A$20,000 | More markets, digital PR, developer time for template and speed work, migrations, Shopify Plus |

The general plans come from providers such as [Growth Digital](https://growthdigital.com.au/seo-packages/), at A$550 to A$950 + GST, and [WebGlobals](https://webglobals.com.au/seo-packages/), at A$750 to A$2,500 + GST. They count keywords, pages and blogs. That suits a plumber with six services. It fits a store with 40 collections and a filter menu badly, because the store's problem lives in templates, not in a list of keywords.

Webapex publishes the clearest ecommerce inclusions I found, covering crawl budget, canonical tags for duplicate content, pagination, site speed and Core Web Vitals. It adds Product, breadcrumb, review, OfferCatalog and ItemList schema, plus links that support categories. That's a fair checklist for A$2,500 to A$4,500, whoever you hire.

Click Click Media's own advice points stores under 500 products to its standard SEO from A$1,500. A small catalogue doesn't always need an ecommerce retainer, and an agency that says so is telling you something useful.

## What changes the cost of ecommerce SEO?

Five things set the price of ecommerce SEO. They're catalogue size, competition, platform, the state of your templates, and whether content, links and developer time sit inside the fee. The agency's postcode barely matters.

| Your situation | What the work adds | Where it sits in published prices |
| --- | --- | --- |
| Under 200 products, one market | Collection pages that answer product-type searches, clean product templates, schema | A$1,500 to A$3,500 |
| Hundreds to 1,000+ products | More collections and subcollections, filter rules, a content calendar | A$3,500 to A$5,000 |
| Marketplaces and big retailers on page one | Deeper buying guides, links to categories, digital PR | A$5,000 and up |
| A slow theme or a recent migration | Template, speed and redirect work before growth work | Developer time, inside the fee or on top |
| Several countries or a Shopify Plus build | Pages, currency and stock signals for each market | Quoted per store, at the top of the published tiers |

### Filters are where catalogues get expensive

Every colour, size, brand and price filter can create a URL, and Google's [faceted navigation guide](https://developers.google.com/crawling/docs/faceted-navigation) says these URLs "can generate infinite URL spaces". That leads to overcrawling. Someone has to decide which filter pages deserve to rank and which stay out of the index. On a big catalogue that's a serious job, and it's a large part of why the top tiers cost what they do.

Google's [ecommerce site structure guide](https://developers.google.com/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure) describes the shape it wants: links from menus to category pages, then to sub-category pages, then to every product. A store that matches that shape costs less to rank, because the agency spends its hours on pages that sell.

### A worked example: a homewares store on Shopify

Take a homewares store on Shopify with 600 products across 35 collections. It sells cushions, throws, lamps and tableware. It competes with department stores and a couple of marketplaces for every product-type search.

At 600 products, it sits in Webapex's middle tier at A$3,500 a month and inside Click Click Media's A$3,500 to A$5,000 band. Below 500 products, Click Click Media would point it to standard SEO from A$1,500, so growing past a few hundred products crosses a price line. Know which side you're on before you ask for quotes.

What does that A$3,500 need to fix? First, the colour and material filter URLs that multiply every collection. Then collection pages for searches like "linen throw" or "ceramic table lamp", and product pages that carry the supplier copy everyone else uses. I'd spend the first months on the 10 collections that already bring in most of the revenue. The rest can wait.

## How much does Shopify SEO cost in Australia?

Shopify SEO costs about the same as ecommerce SEO on any other platform: published Australian Shopify prices run from about A$1,500 to A$8,000+ a month. Smaller stores start at A$1,500 to A$3,500, and Shopify Plus builds get quoted one by one.

| Provider | Shopify SEO price it publishes, per month |
| --- | --- |
| Design Box Digital | Retainers typically A$1,500 to A$5,000+ |
| First Page | From A$2,000 for smaller stores |
| ROI Craft | Budgets of A$2,000 to A$6,000, coaching plus implementation |
| Marketix Digital | From A$3,500 + GST; about A$5,000 + GST growing; A$8,000 + GST larger |

Shopify handles a lot of the basics. In my view the cost sits in what stores add on top. Think slow themes, apps that each add scripts, filter apps that create URLs, and supplier copy pasted across hundreds of products. Platform matters less than catalogue size. Webapex's eCommerce tier covers Shopify, WooCommerce and custom stores at the same price, while Click Click Media says enterprise Magento sites need broader strategies.

Shopify SEO apps are a different purchase: they write meta tags and alt text in bulk, which saves time on a small store. They won't decide which collections to build or which filters to block. That's the work you pay an agency for. Our [Shopify SEO page](https://www.searchmaxxed.com/industries/shopify-seo) covers that work.

## Does AI search cost extra for an online store?

Sometimes. One agency above sells AI search for stores as a separate service, and another counts products in AI answers among its six standard jobs. Ask which one your quote is.

Google says the same SEO best practices apply to its AI features: "There are no additional requirements to appear in AI Overviews or AI Mode". Its [guide to AI features](https://developers.google.com/search/docs/appearance/ai-features) also asks site owners to keep structured data matching the visible text, and Merchant Center details current. For a store, that means accurate product schema and a feed that agrees with the page. That's ordinary ecommerce SEO, so you shouldn't pay twice for it.

AI search adds cost in two places. Someone has to check what ChatGPT, Gemini, Perplexity and Google's AI answers say about your products, and earn the reviews and mentions they draw on.

AI traffic numbers can mislead. A client's GA4 showed AI-assistant visits jump from 354 to 6,050 in a month. Almost none of it was real. About 5,700 came in three one-hour bursts: same 1920x1080 desktop Chrome, all new users, no referrer, about 20 seconds each, landing on two pages. Real AI traffic was 385 sessions against 354 the month before, roughly flat. If an agency reports an AI traffic spike, ask to see it by hour and by device.

## How do you compare two ecommerce SEO quotes?

Put both quotes on the same footing, then compare what goes live on your store each month. Package names tell you little, so use this checklist.

1. Turn each quote into a monthly figure ex GST, with setup, audit or migration fees on their own line.
2. Ask which collections and products the plan covers first, by name, and why those ones.
3. Ask how they'll handle filter URLs, duplicate product URLs and out-of-stock pages.
4. Ask whether developer time sits inside the fee, and if not, what the hourly rate is.
5. Ask what goes live each month.
6. Ask how they'll report organic revenue by landing page, beside rankings and traffic.
7. Ask what you keep if you leave, including content, accounts, data and every code change to your theme along the way.

A long list of tasks can look reassuring, but nobody cares about the tasks. You care about what you get.

For the wider Australian picture beyond ecommerce, see [how much SEO costs in Australia](https://www.searchmaxxed.com/research/how-much-does-seo-cost-in-australia).

## Is ecommerce SEO worth the cost?

Ecommerce SEO is worth it when the margin from extra orders covers the fee within a timeframe you can carry. Price it against your margin per order, not against the cheapest quote.

Go back to the homewares store. Say it keeps A$50 from each A$140 order after stock, shipping and fees, so A$3,500 a month needs 70 extra orders from search. Repeat buyers help. A customer who orders twice brings in twice the margin, so the break-even falls as your repeat rate climbs. Those are example figures, so use your own order value, margin and repeat rate.

Seventy is a fair test. If the store's main collections already sit on page two, it's reachable. If the store has no collection pages worth ranking yet, the first months go on building them, and the maths runs on a longer clock. Our guide to [whether SEO is worth it](https://www.searchmaxxed.com/research/is-seo-worth-it) works through the sums in more detail.

## Where does Searchmaxxed fit?

Searchmaxxed is an ecommerce SEO and AI SEO agency, doing technical SEO, on-page SEO, content, link building, GEO and AEO for online stores. The aim is two results: your collections and products ranking in Google, and your store named in ChatGPT, Gemini, Perplexity and Google's AI answers.

We don't publish fees. We look at your store, catalogue, market and goals, then quote the scope. Our [ecommerce SEO page](https://www.searchmaxxed.com/industries/ecommerce-seo) covers the store-specific work, and our [packages](https://www.searchmaxxed.com/pricing) set out what each one includes.

| Package | Who it suits | Published scope |
| --- | --- | --- |
| Growth System | Stores growing their range in one or two markets | 30 page releases a month; work on up to 4 existing landing pages; citations and reviews; one qualified link action a month; AI visibility tracking |
| Agentic Search Engineering | Competitive or national catalogues | 50 page releases a month; comparison and industry pages; digital PR and link campaigns; AI answer tracking across ChatGPT, Gemini, Perplexity and AI Overviews |
| Custom & Enterprise | Several markets or the largest catalogues | Dedicated engineering, custom reporting and original research |

A page release is an approved new page or a substantial rebuild, and technical, schema and internal-link work doesn't count against it. Every managed package includes ongoing audits, a 90-day plan in weekly releases, the build work and a monthly decision memo. You own the site, repository, content and data from day one. Terms are monthly, six-month or 12-month. We agree the term on the call. A Full Build, an Agentic Migration or an AI SEO Audit can start the work.

Here's how the work runs. We build on a website you own, our [Agentic Website](https://www.searchmaxxed.com/agentic-websites). AI agents pull your Search Console and GA4 data, rankings, competitor stores and what AI answers say about you. That data feeds the [Managed Search Loop](https://www.searchmaxxed.com/managed-search-loop), which shows which collection, fix or link should bring in the most revenue next. We build it, check the live page and measure what it sells. Off the site, the Off-Page Source Layer covers links, reviews, mentions and the sources AI answers quote.

I learned what a ranking is worth in my own business. Before Searchmaxxed, I built Radiant Roof Repairs from zero to more than A$1 million a year in revenue using SEO as the only marketing channel. Three high-intent Gold Coast roofing searches reached number one within 90 days. I did the pages, research, competitor checks and updates manually. Roofs aren't cushions, but the question was the same: what is one more sale worth? Searchmaxxed's work has generated more than A$10 million in revenue through search for its clients.

## Frequently asked questions

### How much does an ecommerce SEO package cost?

Published Australian ecommerce SEO packages cost from about A$1,500 to A$20,000 a month, and most start between A$2,000 and A$3,500. Package tiers usually follow product count. One provider's tiers run A$2,500 for up to about 200 products, A$3,500 for 200 to 1,000+ products and A$4,500 for larger catalogues.

### What are the typical SEO packages available in Australia?

Australian SEO packages come in three shapes. General plans price by keywords and locations, ecommerce plans by catalogue size, and large or national sites get a quote. General plans start lower, from A$550 to A$750 a month + GST at the providers above, while ecommerce plans start at about A$2,000.

### How much does Shopify SEO cost?

Published Australian Shopify SEO prices run from about A$1,500 to A$8,000+ a month. Shopify Plus stores get quoted one by one. SEO apps cost less, but they handle meta tags and alt text, not collection or filter work.

### Is Shopify good for SEO?

Yes. Shopify gives you a sound base. The work, and most of the cost, sits in what you add on top: theme speed, apps, filter URLs, collection pages and product copy.

### What is the 80/20 rule in ecommerce?

The 80/20 rule says a small share of your products and collections earns most of your revenue, so spend SEO money there first. Our guide to [the 80/20 rule in SEO](https://www.searchmaxxed.com/research/what-is-the-80-20-rule-in-seo) shows how to find them.

### Do ecommerce SEO prices include GST?

Mostly they don't say. Three of the eight Australian providers above quote their monthly ecommerce fees ex or plus GST, and five don't state it. Ask for every figure ex GST before you compare.

### How much does an ecommerce SEO audit cost?

Published one-off audits run about A$1,500 to A$5,000, and one Shopify agency waives its A$3,300 inc GST audit when you buy ongoing work. For what a good audit covers, see [what an SEO audit is](https://www.searchmaxxed.com/research/what-is-an-seo-audit).

### Is SEO dead or evolving in 2026?

SEO is evolving, not dead. Google says its AI Overviews and AI Mode follow the same SEO best practices, with no extra requirements. For a store, accurate product schema, a current Merchant Center feed and strong collection pages serve both. See [is SEO dead](https://www.searchmaxxed.com/research/is-seo-dead) for the longer answer.

## What should you do next?

List your 10 best-selling collections and your margin per order, then hold every quote against the tables above. If you want us to scope it for your store, [let's talk pricing](https://www.searchmaxxed.com/contact).

REFERENCES

1. [Webapex](https://www.webapex.com.au/seo-cost-calculator)
2. [Click Click Media](https://clickclickmedia.com.au/seo-agency/ecommerce-seo/)
3. [First Page](https://firstpage.com.au/seo/shopify-seo/)
4. [Local Digital](https://www.localdigital.com.au/services/seo-agency/ecommerce)
5. [Mojo Dojo](https://mojodojo.io/au/ecommerce-seo-packages)
6. [Marketix Digital](https://marketixdigital.com.au/insights/how-much-does-shopify-seo-cost-in-australia/)
7. [Design Box Digital](https://www.designbox.com.au/shopify-seo-australia-2026/)
8. [ROI Craft](https://www.roicraft.com.au/shopify-seo-services/)
9. [StudioHawk](https://studiohawk.com.au/seo-services/shopify-seo/)
10. [pricing guide](https://studiohawk.com.au/blog/seo-pricing/)
11. [Impressive Digital](https://impressive.com.au/e-commerce-seo/)
12. [Whitehat Agency](https://whitehatagency.com.au/ecommerce-seo/)
13. [Growth Digital](https://growthdigital.com.au/seo-packages/)
14. [WebGlobals](https://webglobals.com.au/seo-packages/)
15. [faceted navigation guide](https://developers.google.com/crawling/docs/faceted-navigation)
16. [ecommerce site structure guide](https://developers.google.com/search/docs/specialty/ecommerce/help-google-understand-your-ecommerce-site-structure)
17. [guide to AI features](https://developers.google.com/search/docs/appearance/ai-features)

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