How to Get More Customers as a Landscaper in Perth

Introduction

You're good at what you do. You build retaining walls that don't budge. You lay reticulation systems that keep lawns green through a Fremantle Doctor summer. You transform backyards from patchy sand pits into spaces people actually want to spend time in.

But here's the problem: being good at landscaping doesn't automatically fill your calendar.

Most landscapers in Perth still rely on word of mouth. A mate tells a mate, a happy customer passes your number along at a weekend barbecue, and the phone rings. That worked a decade ago. It still works sometimes. But it's not predictable, it's not scalable, and it leaves you at the mercy of chance.

In 2026, 97% of customers search online before choosing a local business. They type "landscaper near me" or "best landscaper in Joondalup" into Google, scroll through the results, read a few reviews, check out a website or two, and then they call someone. If that someone isn't you, it doesn't matter how talented you are.

This guide walks you through exactly how to get more customers as a landscaper in Perth — from claiming your Google Business Profile to showing up in AI-powered search results. Whether you handle jobs worth $500 or $50,000, these steps work.

Let's get into it.

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TL;DR

• This is a step-by-step guide to getting more customers as a landscaper in Perth
• Covers Google Maps, reviews, your website, content marketing, and AI search
• The average landscaper job in Perth ranges from $500 lawn makeovers to $50,000+ full property transformations
• You can do most of this yourself, or bring in professionals to speed things up
• Every step builds on the last — start from the top and work down

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Step 1: Claim and Optimise Your Google Business Profile

Your Google Business Profile (GBP) is the single most powerful free marketing tool available to you as a Perth landscaper. When someone searches "landscaper near me" or "landscaping Wanneroo," Google pulls up the Map Pack — those three business listings with star ratings, phone numbers, and directions. That's where you want to be.

If you haven't claimed your profile yet, go to business.google.com and search for your business. If it exists, claim it. If it doesn't, create it. Google will verify you by postcard, phone, or email.

Once you're verified, optimise every section:

Business name: Use your actual registered business name. Don't stuff keywords in here — Google penalises that.

Categories: Your primary category should be "Landscaper." Add secondary categories like "Landscape Designer," "Garden Service," "Paving Contractor," or "Retaining Wall Contractor" if they apply.

Description: Write a clear, honest description of what you do, where you service, and what makes you different. Mention Perth suburbs you work in — Stirling, Rockingham, Mandurah, Armadale — naturally.

Photos: Upload at least 20 high-quality photos. Before-and-afters are gold. Show your crew, your equipment, and finished projects. Businesses with more than 100 photos get 520% more calls than the average listing.

Services: List every service with a description. Retaining walls. Reticulation. Turf installation. Paving. Garden design. Artificial grass. Be specific.

Hours and contact details: Keep these accurate and up to date. A wrong phone number costs you jobs.

Post weekly updates to your GBP — project completions, seasonal tips, special offers. Google rewards active profiles with better visibility. Think of your profile as a living, breathing shopfront that millions of Perth residents walk past every day.

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Step 2: Get Your Website Ranking for Local Keywords

Your Google Business Profile gets you into the Map Pack. Your website gets you into the organic search results below it. Together, they dominate the page.

The goal is simple: when someone types "landscaper in Perth" or a service-specific query like "retaining wall builder Balcatta," your website appears.

Start with your homepage. It should clearly state what you do, where you do it, and why customers should pick you. Include your primary keyword — "landscaper in Perth" — in the page title, the main heading, and naturally within the first 100 words.

Then build service pages. One page for each core service: retaining walls, reticulation, paving, turf installation, garden design, and so on. Each page should explain the service, show project photos, mention relevant Perth suburbs, and include a clear call to action.

Next, build suburb pages. This is where many landscapers gain a serious edge. Create individual pages for every suburb or region you service. "Landscaper in Joondalup." "Landscaping Services Fremantle." "Retaining Walls Rockingham." Each page should be unique — mention local landmarks, common soil types, council regulations, or neighbourhood-specific challenges. Don't just swap out the suburb name on a template. Google sees through that.

For a deeper breakdown of what this looks like in practice, read our full guide on SEO for landscapers in Perth.

Your website also needs to be fast, mobile-friendly, and secure (HTTPS). Over 60% of local searches happen on mobile devices. If your site takes more than three seconds to load or looks broken on a phone, people bounce — and Google notices.

Make sure every page has a phone number, a contact form, and a reason to get in touch. "Request a free quote" works. "Get your free yard assessment" works even better.

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Step 3: Build a Review Generation System

Reviews are the trust currency of local business. A landscaper with 47 five-star reviews will win the job over a landscaper with 3 reviews nearly every time — even if the second landscaper does better work.

The trick isn't just getting reviews. It's building a system that consistently generates them without you having to think about it.

When to ask: The best time to request a review is immediately after project completion, while the customer is standing in their transformed backyard feeling great about their decision. The second best time is within 24 hours, via a follow-up text or email.

How to ask: Keep it simple and direct. Here's a template that works:

"Hey [Name], really enjoyed working on your [project type]. If you're happy with how it turned out, would you mind leaving us a quick Google review? It helps other homeowners find us. Here's the link: [your review link]"

Where to find your review link: In your Google Business Profile dashboard, go to "Ask for reviews" and copy the short link. Send this link directly — don't make customers search for you.

How many to aim for: Get to 20 reviews as quickly as possible. Then aim for 2-4 new reviews per month. Consistency matters more than volume spikes. A business that gets 3 reviews every month looks more trustworthy than one that got 30 reviews two years ago and nothing since.

Respond to every review. Thank people for positive reviews — mention the specific project if you can. For negative reviews, respond professionally, acknowledge the issue, and offer to resolve it offline. Potential customers read your responses as carefully as they read the reviews themselves.

If you want to understand how reviews feed into your broader local visibility, check out our guide on local SEO for landscapers in Perth.

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Step 4: Create Content That Attracts Customers

Most landscaping websites have five pages: Home, About, Services, Gallery, Contact. That's a start. But it won't help you rank for the hundreds of questions Perth homeowners type into Google every week.

Content marketing — blog posts, guides, FAQs, project case studies — fills that gap. It brings people to your website who aren't ready to hire you yet but will be soon. And it positions you as the expert they think of first when they are ready.

Answer real questions. What questions do customers ask you on every job? Those are your blog topics. "How much does a retaining wall cost in Perth?" "What's the best lawn for Perth clay soil?" "Do I need council approval for landscaping in Stirling?" Each of these is a blog post that can rank on Google and bring you qualified traffic.

Write project case studies. Take your best projects and turn them into detailed stories. What did the customer want? What challenges did you face? What did you build? Include before-and-after photos, a rough budget range, and the timeline. This content does double duty — it ranks on Google and it convinces visitors you can handle their project.

Create suburb-specific guides. "The Complete Guide to Landscaping in Rockingham" or "Best Native Plants for Gardens in the Hills District." These establish local authority and capture long-tail search traffic that your competitors aren't targeting.

Publish at least two pieces of content per month. Consistency compounds. After six months, you'll have a library of content working around the clock to bring customers to your door.

Ready to stop chasing customers and start attracting them? Talk to us about a content strategy built specifically for Perth landscapers.

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Step 5: Optimise for AI Search (GEO)

Search is changing. More people now use AI tools like ChatGPT, Perplexity, Google AI Overviews, and Siri to find local businesses. Instead of browsing a list of results, they ask a question and get a direct recommendation.

"Who's the best landscaper in Perth for retaining walls?" If the AI recommends your business, you get the call. If it doesn't, you don't even know you lost the opportunity.

This is called Generative Engine Optimisation (GEO), and it's the next frontier for local businesses. AI tools pull their recommendations from structured website content, reviews, citations, and authoritative mentions across the web.

To position yourself for AI search:

• Make sure your website content directly answers common customer questions in clear, structured language
• Build citations (business listings) across major directories — Yellow Pages, True Local, Hipages, Word of Mouth
• Earn mentions on local blogs, news sites, and industry publications
• Keep your Google Business Profile active and review-rich

We wrote a complete breakdown on this topic in our guide to GEO for landscapers in Perth. It covers exactly how AI search works and what you need to do now to stay ahead of competitors who haven't caught on yet.

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Step 6: Track Your Results

You can't improve what you don't measure. Once you've implemented the steps above, you need to track what's working and where you're leaving money on the table.

Calls: Use a call tracking number on your website and Google Business Profile to know exactly how many calls come from online sources. Google Business Profile Insights shows you call data for free.

Form submissions: If your website has a contact form or quote request form, track every submission. Set up email notifications and log them in a spreadsheet or CRM.

Rankings: Check where you rank for your target keywords monthly. "Landscaper in Perth," "retaining walls [suburb]," and your service-specific terms. Free tools like Google Search Console show which queries bring traffic to your site.

Google Business Profile Insights: This shows you how many people saw your profile, how many clicked for directions, how many called, and what search terms triggered your listing.

Revenue per lead source: This one matters most. Know which channels — Google organic, Maps, referrals, paid ads — generate the most revenue, not just the most clicks. A single $30,000 landscaping project from an organic search lead justifies months of SEO work.

Review your numbers monthly. Double down on what works. Fix or cut what doesn't.

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When to Hire a Professional

You can do everything in this guide yourself. Plenty of landscapers do, and they get results. But there's a real cost to learning as you go — time you could spend quoting jobs, managing crews, or actually doing the work that earns money.

Here's a rough guide:

Do it yourself if: You have 3-5 hours per week to dedicate to marketing, you enjoy learning new tools, and you're patient enough to wait 3-6 months for SEO results to compound.

Hire a professional if: You want faster results, you'd rather spend your time on billable work, or your competitors are already investing in digital marketing and pulling ahead.

At Searchmaxxed, we work with landscapers and trade businesses across Perth every day. We know the local market, we know what Google rewards, and we know how to turn search visibility into phone calls. Our packages range from $500 to $2,000 per month depending on the scope — from Google Business Profile management and local SEO to full content strategies and GEO optimisation.

Get in touch for a free strategy call and we'll show you exactly where your biggest growth opportunities are.

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Frequently Asked Questions

How can landscapers get more customers online?

Optimise your Google Business Profile, build a website that ranks for local keywords, collect reviews consistently, and create content that answers customer questions.

What's the fastest way to get more calls as a landscaper?

Optimise your Google Business Profile and ask recent happy customers for reviews. Most landscapers see increased calls within 2-4 weeks.

How much should I spend on marketing as a landscaper?

Allocate 5-10% of your target revenue. For a business aiming at $500K annually, that's $25K-$50K per year, or roughly $2,000-$4,000 per month.

Is Google Ads or SEO better for landscapers?

Google Ads delivers faster results. SEO delivers cheaper leads long-term. The best approach combines both — ads for immediate calls, SEO for sustainable growth.