Revenue model
SEO ROI Calculator
Model what organic sessions, conversion rate, close rate, customer value, and monthly investment could mean for leads, revenue, and payback.
Use the model to test whether the search market can support serious investment. Replace every default with your own analytics and sales data before making a decision.
Searchmaxxed built the seo roi calculator to turn a vague search problem into numbers and decisions you can challenge before you invest.
How to use it
- This is a planning model, not a forecast or guarantee.
- Use gross profit instead of revenue when margin varies materially.
- Validate conversion and close rates against GA4 and CRM data.
Use the calculator
The interactive version runs in your browser and stores nothing. Replace the defaults with first-party analytics, CRM, sales, prompt-test, or market-map data before using the output for a decision.
Methodology
- Estimated leads = monthly organic sessions × organic conversion rate.
- Estimated customers = estimated leads × lead-to-customer close rate.
- Estimated revenue = estimated customers × average customer value.
- Modelled ROI = (estimated revenue − monthly SEO investment) ÷ monthly SEO investment.
Want a more comprehensive strategy?
If you want the full SEO/AEO system built around your business, get in touch.