Readiness checklist
AI-Native Search Stack
A practical checklist for seeing whether your website has the pages, proof, measurement, and trust signals needed for modern SEO, AEO, and AI search.
Use it before a rebuild, audit, or retainer so the first conversation starts with real business context instead of vague traffic goals.
Readiness checklist
- Mark each area green, yellow, or red before you invest in more content.
- Bring access to GSC, GA4, CRM, forms, reviews, and your highest-value service pages.
- Do not invent proof. If a claim cannot be supported, mark it as a gap.
Copy/paste checklist
AI-NATIVE SEARCH STACK CHECKLIST Use this to review whether a company is ready for SEO, AEO, AI search visibility, and a serious website growth system. Company: [INSERT COMPANY] Offer: [INSERT MAIN OFFER] ICP: [INSERT BEST-FIT BUYERS] Markets: [INSERT LOCATIONS / INDUSTRIES / SEGMENTS] Highest-value conversion: [BOOKED CALL / DEMO / QUOTE REQUEST / PURCHASE / APPLICATION] Score each area green, yellow, or red. 1. Commercial page coverage - Do the main service, solution, industry, location, comparison, pricing, and proof pages exist? - Do those pages explain who the offer is for, who it is not for, why the buyer should trust it, and what to do next? - Which three pages are most likely to influence revenue if improved? 2. Proof and trust - What proof is visible today: reviews, testimonials, case studies, client logos, credentials, before/after examples, guarantees, policies, media, partner pages, or founder expertise? - Which claims are supported? - Which important claims are not supported yet? - What proof would make a skeptical buyer more confident? 3. Measurement - Is Google Search Console connected? - Is GA4 or another analytics platform connected? - Are form fills, calls, booked meetings, purchases, or demo requests tracked? - Can leads be tied back to landing pages or search channels? - What is missing before Searchmaxxed or any search partner can judge movement responsibly? 4. Search and AI visibility - What high-intent queries should the company be found for? - Which competitors already appear in Google, maps, AI Overviews, ChatGPT, Gemini, Perplexity, or comparison articles? - Where does the brand appear today? - Where is the brand absent even though it should be considered? 5. Technical foundation - Can the team edit page copy, metadata, internal links, schema, redirects, and templates? - Are the key pages indexable and crawlable? - Are there obvious speed, mobile, duplicate-content, redirect, or broken-link issues? - Which technical issue is most likely to block progress? 6. Trust and authority signals - Are company facts consistent across the website, Google Business Profile, review sites, directories, social profiles, partner pages, and public databases? - Are there credible third-party sources that mention the brand? - Which sources would a buyer or AI system use to verify the company? 7. Content and resource layer - Are resources answering real buyer questions or just filling a blog? - Do resources link back to the commercial pages they should support? - Which buyer question deserves a stronger guide, comparison, FAQ, or proof page? 8. Conversion path - Is the next step obvious on every important page? - Are forms, calls, calendars, checkout flows, or quote requests easy to use? - What objection is not handled before the CTA? 9. Decision output Return: - Overall readiness score: green, yellow, or red - Top 5 revenue blockers - Top 5 missing evidence areas - Top 5 page opportunities - Tracking issues to fix before claiming results - Recommended starting scope - What should not be started yet Rules: - Do not invent facts, rankings, client wins, credentials, or guarantees. - If proof is missing, say so plainly. - Focus on buyer confidence, revenue pages, and measurable movement, not vanity traffic.
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