GEO AGENCY
GEO Agency: Generative Engine Optimisation Built on Agentic SEO
Searchmaxxed is a GEO agency that uses agentic SEO to get Australian businesses named in AI answers. Our AI agents read your Search Console and GA4 and check what AI answers say. We build answer pages on your Agentic Website and earn outside sources.
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TLDR
What does Searchmaxxed do as a GEO agency?
GEO work changes what AI engines read: your pages, your facts and outside sources that mention you. Our AI agents plug into your Search Console and GA4. Every week they read Google results and scrape competitor pages. They also check what ChatGPT, Gemini, Perplexity and AI Overviews say about you. The Managed Search Loop checks that data against your plan and picks the next job. We build it on your Agentic Website or through the Off-Page Source Layer. A person approves every change, and enquiries are the scoreboard.
Agentic Website
The Agentic Website is the owned search foundation we can keep improving. It is wired into Search Console, analytics, live rankings, search results and competitor evidence, so Searchmaxxed can see what changed, build the next page family, repair technical faults and deploy measured improvements every week.
Managed Search Loop
The Managed Search Loop is the operating cycle behind the work. It reads live evidence, ranks the next commercial opportunity, turns that decision into a weekly release, verifies the deployment and measures the result. Each release gives the next one better evidence, so the program keeps moving toward demand and revenue.
Off-Page Source Layer
The Off-Page Source Layer maps how the business appears beyond its own website, then builds the external proof that corroborates it. Links, reviews, citations, editorial coverage, brand mentions and community sources help Google and AI systems connect the entity, trust the claims and recommend the business.
THE PROBLEM
Why can't one AI answer screenshot prove GEO is working?
An AI answer changes by the day, so one screenshot proves nothing about next week. Searchmaxxed runs repeated answer checks and ships weekly releases instead. Generative engines move on what always moved search: retrievable pages, consistent facts and independent corroboration. Google says AI Overviews and AI Mode may issue multiple related searches across subtopics and data sources to build one response. So we build pages that cover the whole buyer question, then ship and check the work every week.
THE DISCIPLINES
What does a GEO agency do for a business?
A GEO agency changes what generative engines find, trust and repeat about your business. Searchmaxxed does that through four jobs, and the Managed Search Loop runs them every week.
Baseline the engines before touching anything
Repeated, structured tracking, never one screenshot.
Our agents run your market's buying questions through the engines your buyers use, such as ChatGPT, Gemini, Perplexity and AI Overviews. They log the brands each answer names and the sources it cites. Repeat runs feed the Managed Search Loop and show where you're missing, week after week.
Scheduled answer runsNamed-brand trackingCited-source mapCompetitor baseline
Build pages that answer the whole buyer question
One page per buying question, with an answer a machine can lift.
Google needs a page to be indexed and eligible for a snippet before it can support an AI Overview. We build those pages on your Agentic Website: the answer up top, plain facts, schema that matches the visible text and internal links.
Answer-first pagesSchemaInternal linksText-first content
Say the same thing everywhere
Engines trust facts that agree across sources.
We map your legal and trading names, people, services, locations and proof into one fact record. Then we fix your Agentic Website, schema and business profiles to match it. When an engine can't check a claim on your site, it may quote a directory instead of you.
Entity mapCanonical fact recordProfile cleanupBusiness profile facts
Earn the sources the answers draw from
Other sites that confirm what your site says.
The cited-source map shows which directories, reviews, press and community threads the engines lean on in your market. Our Off-Page Source Layer builds your place in them with links, reviews, citations, press and mentions. We log each source as live, fetched or cited.
Directory presenceReviewsEditorial mentionsDigital PRCommunity threads
WHAT SHIPS
What GEO services does Searchmaxxed ship each week?
Searchmaxxed ships GEO work as weekly releases with deployment proof. Each release lands in one of six areas, and a person approves it before it goes live.
Crawler and access checks
Google lists crawling access in robots.txt and at any CDN or host among its best practices for AI features. OpenAI says sites that opt out of OAI-SearchBot won't appear in ChatGPT search answers. We check both before we build anything else.
robots.txt reviewCDN and firewall rulesOAI-SearchBot and GPTBot settingsSnippet controls
Answer pages
We build the pages your buyers' questions need on your Agentic Website: services, comparisons, locations and industries. Each page leads with its answer and keeps key content in text, one of Google's AI feature best practices.
Service and comparison pagesAnswer blocksRewrites of weak pagesFAQ sections
Schema and entity facts
We write structured data from your fact record and keep it matched to the visible text, as Google advises. The same record keeps your About page, author pages and Google Business Profile up to date.
Organisation and Service schemaFact recordAbout and author pagesBusiness Profile updates
Off-Page Source Layer
We place your business in the sources AI answers draw from: directories, review sites, editorial coverage, digital PR and community threads, backed by qualified links. Growth System includes Reddit engagement scaled to 10 mentions a month, and Agentic Search Engineering scales it to 20.
Citations and profilesReviewsQualified linksPress releasesCommunity mentions
AI answer tracking
Our agents check what AI answers say about you every week. They log the brands each answer names, the sources it cites and whether it describes you correctly. Agentic Search Engineering tracks ChatGPT, Gemini, Perplexity and AI Overviews.
Weekly answer checksNamed-brand logCited-source logCompetitor comparison
Measurement against enquiries
Google reports AI Overview and AI Mode appearances inside the Web search type in Search Console. So we join Search Console, GA4 and your enquiry records, then compare matched 28-day and 90-day periods.
Search Console and GA4 wiringEnquiry trackingMatched-period comparisonsMonthly decision memo
HOW IT WORKS
How does the Managed Search Loop run GEO every week?
Searchmaxxed's Managed Search Loop turns each week's data into the next GEO job. Brenden House ran these same steps by hand at Radiant Roof Repairs on the Gold Coast. He took it from zero to more than $1 million a year in revenue with SEO as its only marketing channel. Our agents now run those steps every week. Across our client book, our work has generated more than $10 million in revenue through search.
- STEP 01
Measure
Our agents pull your Search Console queries, GA4 landing pages and enquiry data. They add live Google results, competitor pages, technical faults and what AI answers say about you. - STEP 02
Diagnose and rank
The loop finds the constraint behind each gap: a missing buying page, a blocked crawler, facts that disagree or no outside support. It ranks jobs by closeness to customers and revenue, evidence strength and delivery cost. - STEP 03
Build and approve
We build the chosen job on your Agentic Website or through the Off-Page Source Layer. A person reviews every change before it goes live, and Brenden approves what ships. - STEP 04
Verify and learn
We check the live URL and the crawl evidence. Then the agents measure what the change did in Search Console, GA4 and the AI answers, and the loop picks the next job.
PROOF
Results from the search system behind Generative Engine Optimisation (GEO).
SEARCH FOUNDATION CASE STUDY
Radiant Roof Repairs
Radiant Roof Repairs went from $0 to more than $1 million a year with search as its only marketing channel.
Read the case study →FOUNDER CASE STUDY
Radiant Roof Repairs
31,000 profile views produced 1,487 calls and 3,654 website visits.
PACKAGES
Which Searchmaxxed package includes GEO, and what does it cost?
GEO comes inside every Searchmaxxed managed package, and the levels differ in page output and off-page scope. Growth System ships 30 page releases a month, source-layer basics, one qualified link action a month and AI visibility tracking. Agentic Search Engineering ships 50 and adds digital PR, a monthly press release and a quarterly competitor review. It tracks ChatGPT, Gemini, Perplexity and AI Overviews. Local Search suits businesses that serve one area. Each package runs through the Managed Search Loop. Let's talk pricing.
What every package includes
Every managed program includes the below. Our default is end to end: strategy and implementation, handled.
- ✓Audits and diagnostics. AI visibility baseline, technical audit, gap analysis and opportunity sizing, run continuously and read weekly.
- ✓Strategy and plans. A 90-day plan prioritized by commercial impact, broken into weekly shipped releases.
- ✓Fully handled implementation. Pages, technical work, schema, internal links and source-layer actions: built, approved and deployed by us.
- ✓Measurement and reporting. Rank, visibility, AI answer presence and enquiries, benchmarked against competitors, reported in a monthly decision memo.
- ✓Direct access. You talk to the people doing the work. No account managers.
- ✓Approval gates. A person signs off every public change before it ships, with deployment proof after.
- ✓Your data, verified. Search Console and GA4 wired and checked, so every claim traces to a number.
- ✓Experiment memory. Every result feeds the playbook, so nothing gets learned twice.
- ✓The release log. Watch the work ship in real time, every release logged with its deployment proof.
- ✓You own everything. Site, repository, content and data are yours from day one. No lock-in beyond the term.
GROWTH SYSTEM
Your website becomes the arsenal. More on-page work shipped in a month than most agencies ship in a quarter.
We'll recommend the right scope and quote for your business.
Enter via the Full Build or the Agentic Migration
Audit fee credited in full when you start within 14 days.
What the Growth System adds
- ✓30 page releases a month: approved new pages or substantial rebuilds
- ✓Technical, schema, internal-link, measurement and Source Layer work does not reduce the 30-page commitment
- ✓Landing page optimization on up to 4 existing pages a month
- ✓Technical, schema and internal-link batches every month
- ✓Source layer basics: citations, profiles, reviews
- ✓One qualified link action every month
- ✓Reddit engagement scaled to 10 mentions per month
- ✓AI visibility tracking plus the monthly decision memo
- ✓Every new page submitted to Google and indexation-verified
MOST FIREPOWER
AGENTIC SEARCH ENGINEERING
Own Google and the AI answer across your category. Everything on-page, plus the full off-page authority program.
We'll recommend the right scope and quote for your business.
Everything in the Growth System, doubled and armed
Requires the website foundation: build or audit-passed estate.
Everything in Growth System, plus
- ✓50 page releases a month, shipped in weekly releases
- ✓Net-new comparison, industry and integration page families
- ✓Site-wide content and technical audits, continuous, read weekly
- ✓A press release written and distributed every month
- ✓Continuous digital PR and qualified link campaigns
- ✓Reddit engagement scaled to 20 mentions per month
- ✓AI answer tracking: ChatGPT, Gemini, Perplexity, AI Overviews
- ✓Quarterly competitor teardown and executive review
- ✓A quarterly proof asset built from your own wins, engineered to earn links
RELATED
Services that complete the search system.
SERVICE
AEO
Build retrievable answers, consistent entity facts and the source proof AI systems cite.
See service →SERVICE
AI Search Optimization
Own the AI-assisted buying sequence from problem search to shortlist and enquiry.
See service →SERVICE
AI Content Strategy
Build governed content pipelines grounded in real facts, voice and approval.
See service →RUN IT YOURSELF
Check the evidence before you buy the service.
These free tools inspect the live search and AI signals connected to this work. Each one returns the full result on the page.
FREE TOOL
Free AI visibility checker: see where you are invisible
A free Searchmaxxed tool: one domain, the buying question your market asks, and who three engines name instead of you.
FREE TOOL
Free AI overview checker: who Google ranks, and who its AI cites
A free Searchmaxxed tool: the same search, two result sets, side by side.
FREE TOOL
Free AEO checker: can an answer engine use this page?
A free Searchmaxxed tool: one URL, the structural findings, and the fixes in order.
COMPARISON
How is Searchmaxxed different from a typical GEO agency?
Every row below is checkable. Ask any agency you are shortlisting the same nine questions and write down what they say.
WHO DOES THE WORK
SEARCHMAXXEDThe operators you met on the call, building and shipping your pages
TYPICAL GEO AGENCYAn account manager relaying your questions to a junior
WHAT SHIPS EACH MONTH
SEARCHMAXXED30 to 50 page releases, every release logged with deployment proof
TYPICAL GEO AGENCYA report, a check-in call and a few blog posts
CADENCE
SEARCHMAXXEDWeekly releases, your whole estate re-read every week
TYPICAL GEO AGENCYA quarterly audit and a monthly summary
AI SEARCH
SEARCHMAXXEDChatGPT, Claude, Perplexity, Gemini and AI Overviews tracked daily
TYPICAL GEO AGENCYNot covered, or sold to you later as an add-on
THE WEBSITE
SEARCHMAXXEDBuilt and engineered for search from the first commit
TYPICAL GEO AGENCYYour existing site, worked around
WHERE CLAIMS ARE VERIFIED
SEARCHMAXXEDYour own Search Console and GA4, and the live SERP itself
TYPICAL GEO AGENCYScreenshots from a dashboard you cannot open
WHAT MOVES ON YOUR DASHBOARD
SEARCHMAXXEDClicks, impressions, rankings, AI mentions and recommendations, all trending in one view
TYPICAL GEO AGENCYVanity charts, and an explanation of why the real numbers are flat
WHEN RANKINGS SLIP
SEARCHMAXXEDDiagnosed and fixed in that week's release
TYPICAL GEO AGENCYExplained at next month's call
WHO OWNS THE ASSETS
SEARCHMAXXEDYou. Site, repository, content and data, from day one
TYPICAL GEO AGENCYThe agency, on the agency's stack
COMMITMENT
SEARCHMAXXEDMonthly, 6 months or 12 months, your choice
TYPICAL GEO AGENCYA 12-month lock, then a renewal negotiation
Searchmaxxed
An AI-native team that builds the site and ships the work.
Typical GEO agency
Retainers priced for people, not for output.
WHO DOES THE WORK
The operators you met on the call, building and shipping your pages
An account manager relaying your questions to a junior
WHAT SHIPS EACH MONTH
30 to 50 page releases, every release logged with deployment proof
A report, a check-in call and a few blog posts
CADENCE
Weekly releases, your whole estate re-read every week
A quarterly audit and a monthly summary
AI SEARCH
ChatGPT, Claude, Perplexity, Gemini and AI Overviews tracked daily
Not covered, or sold to you later as an add-on
THE WEBSITE
Built and engineered for search from the first commit
Your existing site, worked around
WHERE CLAIMS ARE VERIFIED
Your own Search Console and GA4, and the live SERP itself
Screenshots from a dashboard you cannot open
WHAT MOVES ON YOUR DASHBOARD
Clicks, impressions, rankings, AI mentions and recommendations, all trending in one view
Vanity charts, and an explanation of why the real numbers are flat
WHEN RANKINGS SLIP
Diagnosed and fixed in that week's release
Explained at next month's call
WHO OWNS THE ASSETS
You. Site, repository, content and data, from day one
The agency, on the agency's stack
COMMITMENT
Monthly, 6 months or 12 months, your choice
A 12-month lock, then a renewal negotiation
FIT
Who we take on.
GOOD FIT
Busy, established, and sick of waiting
- ✓You run a real business with proof behind it: reviews, results, work you stand by
- ✓You want one team owning the whole system, and the freedom to judge it on results
- ✓You can approve work weekly and move at the speed the market rewards
- ✓You think in years, and want an asset that compounds instead of an expense that repeats
POOR FIT
Shopping on price, hoping for magic
- ✕You need guaranteed rankings by Friday. Nobody honest sells those
- ✕You want to direct the deliverables list line by line each month
- ✕The budget is a stretch the business cannot carry for a year
- ✕You want reports about the work more than you want the work
FAQ
GEO agency questions
How does Searchmaxxed's agentic SEO work?
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We build AI agents that plug into your whole Search Console and GA4. Every week they scrape your competitors' sites, read the Google results and check what AI answers say about you. That data feeds our Managed Search Loop, which checks it against your plan and picks the next best job. We build the on-page assets on your Agentic Website, which lives on GitHub and Vercel and which you own. We build the off-page assets through our Off-Page Source Layer: links, reviews, citations, press and mentions. A person checks every change before it goes live. Then the agents measure what it did, and the loop picks the next job.
What is a GEO agency?
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A GEO agency helps AI answers name your business. It works on the pages, facts and outside sources that ChatGPT, Gemini, Perplexity and AI Overviews draw from. Searchmaxxed does this with agentic SEO, and the Managed Search Loop tracks the answers every week.
What does GEO stand for?
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GEO stands for generative engine optimisation. Generative engines are AI tools that write an answer from many sources, such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. GEO is the work of earning a place in those answers.
What is the best GEO agency?
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The best GEO agency for you ships fixes every week, tracks the answers and ties both to your enquiries. We built Searchmaxxed to do all three. Our agents plug into Search Console and GA4. Our team builds on your Agentic Website and through the Off-Page Source Layer, and a person approves every change. Ask any agency for its release log and how it counts enquiries.
Is GEO different from AEO and SEO?
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GEO overlaps both. SEO earns rankings in Google's results. AEO aims to make your business the direct answer to a specific buying question. GEO works on the pages, facts and outside sources that ChatGPT, Gemini, Perplexity and AI Overviews draw from when they write an answer. Google says its foundational SEO best practices apply to AI Overviews and AI Mode, so we run SEO, AEO and GEO as one plan.
What does GEO do that SEO doesn't?
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GEO adds work off your site and inside the answers. Google says AI Overviews and AI Mode have no extra technical requirements beyond normal Search eligibility. So the SEO basics carry over. Generated answers also reward facts a model can check and sources that agree. So we add entity fact work, outside corroboration and weekly answer tracking.
How do you measure whether GEO is working, and which AI engines do you track?
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We measure GEO by enquiries first, then by answer presence and cited sources. One screenshot proves little because answers change from day to day. So our agents ask the same questions on a schedule, and we compare matched 28-day and 90-day periods. Google includes AI Overview and AI Mode traffic in Search Console's Web search type, so we read it next to GA4. Agentic Search Engineering tracks ChatGPT, Gemini, Perplexity and Google's AI Overviews. Growth System includes AI visibility tracking, and Local Search includes local AI answer tracking.
Can a GEO agency promise that ChatGPT will recommend you?
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No. No agency controls what AI engines write, so no agency can promise a place in the answer. We commit to the work: the releases we ship, the sources we build and the answers we track every week.
Who does the GEO work at Searchmaxxed?
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Our team does, with AI agents handling research and tracking. Engineers and marketers work in one team, with no account managers. Brenden House sets the direction and reads the weekly evidence. He writes the money pages and approves everything that ships. We're a Queensland team working with businesses across Australia.
What do you own if the work stops?
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You own the website, the repository, the content and the data from day one. Your Agentic Website lives on GitHub and Vercel, and you own it. The pages, schema and fact record stay with you. Terms run monthly, six-monthly or for 12 months, and we agree the term on the call.
How does GEO work start with Searchmaxxed?
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You can start with the AI SEO Audit, which takes five business days. The audit maps where buyers search without finding you and what your site does to itself. It ranks every fix by value and sets the plan. Then we break a 90-day plan into weekly releases. We credit the audit to the build or first month if you start within 14 days.
Can robots.txt stop ChatGPT from finding your business?
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Yes. OpenAI says sites that opt out of OAI-SearchBot won't appear in ChatGPT search answers, though they can still show as navigational links. GPTBot is a separate setting for model training, so you can block training and keep search access. OpenAI says robots.txt changes take about 24 hours to reach its search systems.
SOURCES
- Google Search Central, AI features and your website
- OpenAI, OpenAI Crawlers
Written and reviewed by Brenden House at Searchmaxxed. Last reviewed 28 September 2026.