GEO AGENCY
GEO Agency: Generative Engine Optimisation and AI SEO
GEO for law firms, clinics, premium builders, cybersecurity firms and enterprises that want their name in the answers ChatGPT, Gemini, Perplexity and AI Overviews give buyers. As a generative engine optimisation agency, we go after those answers and turn them into pipeline.
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TLDR
What does Searchmaxxed do as a GEO agency?
GEO changes what AI engines read about you: your pages, your facts and the outside sources that mention you. Searchmaxxed is a GEO agency that also does AEO, LLM SEO and technical SEO. We read the Google results and study competitor pages. We also check what ChatGPT, Gemini, Perplexity and AI Overviews say about you. Then we build the fix, on your website or on the sites the answers trust, and judge it by the enquiries it brings in.
Technical SEO and on-page SEO
With technical SEO and on-page SEO, we fix whatever stops Google and the AI engines reading your site, then build the comparison, industry and integration pages your buyers are already searching for. It all sits on a website you own, connected to Search Console and GA4, so you can see which pages bring in enquiries.
AI SEO, GEO and AEO
Through AI SEO, GEO and AEO, we make your pages and the facts about your company the ones ChatGPT, Gemini, Perplexity and Google's AI answers quote. We keep checking what those answers say about you, and fix whatever keeps your name out.
Link building, reviews and citations
Through link building and digital PR, we earn the links, reviews, citations, press and mentions that back up your pages on other sites. Google ranks pages with that backing, and AI answers recommend companies that other sources agree on.
THE PROBLEM
Why can't one AI answer screenshot prove GEO is working?
An AI answer changes by the day, so one screenshot tells you nothing about next month. Generative engines move on what always moved search: pages they can retrieve, facts that agree and other sites that back you up. Google says AI Overviews and AI Mode may issue multiple related searches across subtopics and data sources to build one response. So we build pages that cover the whole buyer question, track the answers over time and measure what those pages win.
THE DISCIPLINES
What does a GEO agency do for a company?
A GEO agency changes what generative engines find, trust and repeat about your company. We do that through four jobs, all run by one team.
Know where you stand in every engine before we touch anything
Repeated, structured tracking, never one screenshot.
We run your market's buying questions through the engines your buyers use, such as ChatGPT, Gemini, Perplexity and AI Overviews. We log the brands each answer names and the sources it cites. Repeat runs show where you're missing, and which competitor sits in your place.
Scheduled answer runsNamed-brand trackingCited-source mapCompetitor baseline
Pages that answer the whole buyer question
One page per buying question, with an answer a machine can lift.
Google needs a page indexed and eligible for a snippet before it can support an AI Overview. We build those pages on your website. Each one puts the answer up top in plain facts, with schema that matches the visible text and internal links to the pages around it.
Answer-first pagesSchemaInternal linksText-first content
The same facts about you, everywhere
Engines trust facts that agree across sources.
We map your legal and trading names, people, services, locations and proof into one fact record. Then we fix your website, schema and business profiles to match it. When an engine can't check a claim on your site, it may quote a directory instead of you.
Entity mapCanonical fact recordProfile cleanupBusiness profile facts
A place in the sources the answers draw from
Other sites that confirm what your site says.
Our cited-source map shows which directories, reviews, press and community threads the engines lean on in your market. We earn your place in them with links, reviews, citations, press and mentions, and log each source as live, fetched or cited.
Directory presenceReviewsEditorial mentionsDigital PRCommunity threads
WHAT YOU GET
What do you get from GEO services with Searchmaxxed?
GEO with Searchmaxxed means new and better pages every month, each one aimed at a question your buyers ask AI. Every piece of work lands in one of six areas.
Crawler and access checks
Google lists crawling access in robots.txt and at any CDN or host among its best practices for AI features. OpenAI says sites that opt out of OAI-SearchBot won't appear in ChatGPT search answers. We check both before we build anything else.
robots.txt reviewCDN and firewall rulesOAI-SearchBot and GPTBot settingsSnippet controls
Answer pages
We build the pages your buyers' questions need on your website: services, comparisons, locations and industries. Each page leads with its answer and keeps key content in text, one of Google's AI feature best practices.
Service and comparison pagesAnswer blocksRewrites of weak pagesFAQ sections
Schema and entity facts
We write structured data from your fact record and keep it matched to the visible text, as Google advises. The same record keeps your About page, author pages and Google Business Profile up to date.
Organisation and Service schemaFact recordAbout and author pagesBusiness Profile updates
Link building and digital PR
We place your company in the sources AI answers draw from: directories, review sites, editorial coverage, digital PR and community threads, backed by qualified links. Growth System includes Reddit engagement, and Agentic Search Engineering does more of it.
Citations and profilesReviewsQualified linksPress releasesCommunity mentions
AI answer tracking
We check what AI answers say about you. We log the brands each answer names, the sources it cites and whether it describes you correctly. Agentic Search Engineering tracks ChatGPT, Gemini, Perplexity and AI Overviews.
Answer checksNamed-brand logCited-source logCompetitor comparison
Measurement against enquiries
Google reports AI Overview and AI Mode appearances inside the Web search type in Search Console. So we join Search Console, GA4 and your enquiry records, then compare like-for-like periods month by month.
Search Console and GA4 wiringEnquiry trackingMatched-period comparisonsMonthly decision memo
HOW IT WORKS
How does GEO with Searchmaxxed work?
Fresh data decides each GEO move, and every person on our team works with AI agents, so we cover more ground, faster. Searchmaxxed's work has generated more than $15 million in revenue through search for its clients.
- STEP 01
Measure
We pull your Search Console queries, GA4 landing pages and enquiry data. Then we add live Google results, competitor pages, technical faults and what AI answers say about you. - STEP 02
Diagnose and rank
We find the cause behind each gap: a missing buying page, a blocked crawler, facts that disagree or no outside support. Then we rank the jobs by closeness to customers and revenue, strength of evidence and cost. - STEP 03
Build the fix
We build the chosen fix on your site or win the outside source. Site changes go live on a website you own. - STEP 04
Verify and learn
We check the live URL and the crawl evidence. Then we measure what the change did in Search Console, GA4 and the AI answers. That result decides what we build next.
PROOF
Results for our clients.
PROOF
More than $15 million
Searchmaxxed's work has generated more than $15 million in revenue through search for its clients.
Read the case study →CLIENT STORY
Page one in three months
One client came to us with a website that wasn't working. Three months later he was on page one for one of the most competitive searches in his industry. Now he has more high-intent leads than he can handle, and we're building the systems to handle them.
PACKAGES
Which Searchmaxxed package includes GEO, and what does it cost?
GEO comes inside every Searchmaxxed managed package. The levels differ in how much we build each month and how far the off-page work reaches. Growth System takes more of the buying searches in your market, with citation, profile and review basics, qualified links and AI visibility tracking. Agentic Search Engineering goes after your whole category, adding digital PR, a monthly press release and a quarterly competitor review. It tracks ChatGPT, Gemini, Perplexity and AI Overviews. Local Search suits multi-location companies. Start with a free growth plan.
What every package includes
Every plan includes all of this. We handle it end to end, from the strategy to the work itself.
- ✓You always know where you stand. Your AI visibility, technical health, gaps and openings, checked all the time.
- ✓Revenue comes first. A 90-day plan that puts the work worth the most at the top.
- ✓Done for you. Pages, technical fixes, schema, internal links and authority, built and put live by us.
- ✓Results you can take to the board. Rankings, AI answers, enquiries and revenue, measured against your competitors in a monthly decision memo.
- ✓Straight to the people doing the work. No account managers, no handoffs.
- ✓Numbers you can trust. Search Console and GA4 set up and checked, so every claim traces back to a number.
- ✓It compounds. Your site keeps improving as the market shows us what your buyers want.
- ✓You own everything. Site, repository, content and data are yours from day one. No lock-in beyond the term.
GROWTH SYSTEM
SEO, AI SEO and GEO for growing companies. We go after more of the buying searches in your market, on a fast, clean site that keeps the ground it wins.
We'll recommend the right scope and quote for your company.
Start with the Full Build or the Agentic Migration
The AI SEO Audit is credited in full when you start within 14 days.
What the Growth System adds
- ✓New and rebuilt pages every month, each one aimed at a search your buyers make
- ✓Your key landing pages tuned to turn more visits into enquiries
- ✓A fast, clean site that Google and the AI engines can read, with schema and internal links kept tight
- ✓Citations, profiles and reviews that back you up
- ✓Every month, we go after a qualified link that backs you up
- ✓Your name in the Reddit threads your buyers read
- ✓See how often AI answers name you, in your monthly decision memo
- ✓Every new page checked for its place in Google's index
MOST FIREPOWER
AGENTIC SEARCH ENGINEERING
SEO, AI SEO, GEO and AEO at full scale. We go after your whole category in Google and AI answers, with the digital PR and links to back it.
We'll recommend the right scope and quote for your company.
Everything in the Growth System, at full scale
Starts from a site built for search: the Full Build, the Agentic Migration, or a site that passes the audit.
Everything in Growth System, plus
- ✓Our biggest monthly push of new and rebuilt pages, so you cover more of your market
- ✓Comparison, industry and integration pages for buyers choosing between you and a competitor
- ✓Site-wide content and technical health, checked continuously
- ✓A press release written and distributed every month
- ✓Continuous digital PR and qualified link campaigns
- ✓Your name in more of the Reddit threads your buyers read
- ✓See where ChatGPT, Gemini, Perplexity and AI Overviews name you, and where they name a competitor
- ✓A quarterly competitor review your executives can act on
- ✓A quarterly proof piece built from your own wins, made to earn links
RELATED
Services that complete the search system.
COMPARISON
How is Searchmaxxed different from a typical GEO agency?
Every row below is checkable. Ask any agency you are shortlisting the same nine questions and write down what they say.
WHO DOES THE WORK
SEARCHMAXXEDThe people you met on the call, with their AI agents behind them
TYPICAL GEO AGENCYAn account manager relaying your questions to a junior
WHAT YOU GET
SEARCHMAXXEDMore of the buying searches and AI answers that bring you pipeline
TYPICAL GEO AGENCYA report, a check-in call and a few blog posts
SPEED
SEARCHMAXXEDProblems caught and fixed fast, with your live data deciding the next move
TYPICAL GEO AGENCYA quarterly audit and a monthly summary
AI SEARCH
SEARCHMAXXEDA fixed set of buyer questions tracked in ChatGPT, Claude, Perplexity, Gemini and AI Overviews every month
TYPICAL GEO AGENCYNot covered, or sold to you later as an add-on
THE WEBSITE
SEARCHMAXXEDBuilt and engineered for search from the first commit
TYPICAL GEO AGENCYYour existing site, worked around
WHERE CLAIMS ARE VERIFIED
SEARCHMAXXEDYour own Search Console and GA4, and the live SERP itself
TYPICAL GEO AGENCYScreenshots from a dashboard you cannot open
WHAT MOVES ON YOUR DASHBOARD
SEARCHMAXXEDClicks, impressions, rankings, AI mentions and recommendations, all trending in one view
TYPICAL GEO AGENCYVanity charts, and an explanation of why the real numbers are flat
WHEN RANKINGS SLIP
SEARCHMAXXEDDiagnosed and fixed that week
TYPICAL GEO AGENCYExplained at next month's call
WHO OWNS THE ASSETS
SEARCHMAXXEDYou. Site, repository, content and data, from day one
TYPICAL GEO AGENCYThe agency, on the agency's stack
COMMITMENT
SEARCHMAXXEDMonthly, 6 months or 12 months, your choice
TYPICAL GEO AGENCYA 12-month lock, then a renewal negotiation
Searchmaxxed
An AI-native search team: the answer in Google and AI, and the pipeline that follows.
Typical GEO agency
Retainers priced for people, not for results.
WHO DOES THE WORK
The people you met on the call, with their AI agents behind them
An account manager relaying your questions to a junior
WHAT YOU GET
More of the buying searches and AI answers that bring you pipeline
A report, a check-in call and a few blog posts
SPEED
Problems caught and fixed fast, with your live data deciding the next move
A quarterly audit and a monthly summary
AI SEARCH
A fixed set of buyer questions tracked in ChatGPT, Claude, Perplexity, Gemini and AI Overviews every month
Not covered, or sold to you later as an add-on
THE WEBSITE
Built and engineered for search from the first commit
Your existing site, worked around
WHERE CLAIMS ARE VERIFIED
Your own Search Console and GA4, and the live SERP itself
Screenshots from a dashboard you cannot open
WHAT MOVES ON YOUR DASHBOARD
Clicks, impressions, rankings, AI mentions and recommendations, all trending in one view
Vanity charts, and an explanation of why the real numbers are flat
WHEN RANKINGS SLIP
Diagnosed and fixed that week
Explained at next month's call
WHO OWNS THE ASSETS
You. Site, repository, content and data, from day one
The agency, on the agency's stack
COMMITMENT
Monthly, 6 months or 12 months, your choice
A 12-month lock, then a renewal negotiation
FIT
Who we take on.
GOOD FIT
Serious buyers, serious category
- ✓You sell to buyers who research in Google and AI answers before they talk to sales
- ✓You want one team owning search end to end, judged on pipeline
- ✓You can give us access to your site, and a quick answer when we need one
- ✓You think in years, and want an asset that compounds instead of an expense that repeats
POOR FIT
Looking for a shortcut
- ✕You need rankings by Friday. Nobody honest promises those
- ✕You want strategy advice with no changes to your site
- ✕You want to direct the deliverables list line by line each month
- ✕You want reports about the work more than you want the work
FAQ
GEO agency questions
What is generative engine optimisation?
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Generative engine optimisation, or GEO, is the work that gets your company named in answers generated by ChatGPT, Gemini, Perplexity and Google's AI Overviews. It covers answer-ready pages, consistent business facts and mentions on the sites those tools cite.
GEO vs SEO: what is the difference?
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SEO earns rankings in Google's results. GEO earns mentions inside AI-generated answers. Google says the same SEO basics apply to AI features, so GEO builds on SEO, then adds entity facts and outside sources.
How much do GEO services cost?
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It depends on your markets and goals, so we scope each GEO program and quote it in writing. Start with a free growth plan.
How do you measure GEO?
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We ask the main AI tools a fixed set of buyer questions each month and log who gets named and which pages get cited. We also track AI Overview and AI Mode clicks in Search Console, under the Web search type.
What does a GEO agency do for a company?
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A GEO agency helps AI answers name your company. It works on the pages, facts and outside sources that ChatGPT, Gemini, Perplexity and AI Overviews draw from, then tracks what the answers say. We do this as part of our AI SEO work.
What does GEO stand for?
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GEO stands for generative engine optimisation. Generative engines are AI tools that write an answer from many sources, such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. GEO is the work of earning a place in those answers.
What is the best GEO agency?
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The best GEO agency for you gets you into the answers, tracks them and ties both to your enquiries. We built Searchmaxxed to do all three, and we run it, so weigh that. We work from your Search Console and GA4, and we build on your website and on the sites the answers trust. Ask any agency what results it got and how it counts enquiries.
Is GEO different from AEO and SEO?
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GEO overlaps both. SEO earns rankings in Google's results. AEO aims to make your company the direct answer to a specific buying question. GEO works on the pages, facts and outside sources that ChatGPT, Gemini, Perplexity and AI Overviews draw from when they write an answer. Google says its foundational SEO best practices apply to AI Overviews and AI Mode, so we run SEO, AEO and GEO as one plan.
What does GEO do that SEO doesn't?
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GEO adds work off your site and inside the answers. Google says AI Overviews and AI Mode have no extra technical requirements beyond normal Search eligibility, so the SEO basics carry over. Generated answers also reward facts a model can check and sources that agree. So we add entity fact work, outside corroboration and ongoing answer tracking.
How do you measure whether GEO is working, and which AI engines do you track?
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We measure GEO by enquiries first, then by answer presence and cited sources. One screenshot proves little because answers change from day to day. So we ask the same questions on a schedule and compare like-for-like periods. Google includes AI Overview and AI Mode traffic in Search Console's Web search type, so we read it next to GA4. Agentic Search Engineering tracks ChatGPT, Gemini, Perplexity and Google's AI Overviews. Growth System includes AI visibility tracking, and Local Search includes local AI answer tracking.
Can a GEO agency promise that ChatGPT will recommend you?
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No. No agency controls what AI engines write, so no agency can promise a place in the answer. We commit to the work: the pages we build, the sources we win and the answers we track.
Who does the GEO work at Searchmaxxed?
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Our team does, and every person on it works with AI agents for research and tracking. Engineers and marketers work in one team, with no account managers. Brenden House sets the direction on every account and reads your results. We work with companies in Australia and the US.
What do you own if the work stops?
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You own the website, the repository, the content and the data from day one. Your website lives on GitHub and Vercel, and you own it. The pages, schema and fact record stay with you. Terms run monthly, six-monthly or for 12 months, and we agree the term on the call.
How does GEO work start with Searchmaxxed?
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Start with a free growth plan. On a 30-minute call, we benchmark you against your top competitors and show you where they're named instead of you. For the full picture, the paid AI SEO Audit takes five business days and ranks every fix by value. We turn that into a 90-day plan, and we credit the audit to the build or first month if you start within 14 days.
Can robots.txt stop ChatGPT from finding your company?
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Yes. OpenAI says sites that opt out of OAI-SearchBot won't appear in ChatGPT search answers, though they can still show as navigational links. GPTBot is a separate setting for model training, so you can block training and keep search access. OpenAI says robots.txt changes take about 24 hours to reach its search systems.
SOURCES
- Google Search Central, AI features and your website
- OpenAI, OpenAI Crawlers
Written and reviewed by Brenden House at Searchmaxxed. Last reviewed 28 September 2026.
Ask the engines about your market. Then ask us.
Find out where buyers find you, which competitors appear in AI answers, and what to prioritise over 90 days. We explain your written plan on a 30-minute call; it is yours to keep.