Your fintech ranks for nothing that matters. We fix that.
SEO that drives deposits, signups, and AUM.
Fintech SEO is different. YMYL requirements. Compliance constraints. Competitors with billion-dollar domains. You need a team that understands financial content regulation, E-E-A-T requirements, and how to build authority in a space where Google scrutinizes every page.
Industry Snapshot
- 63% Of financial product research starts online
- $140 Average CPC for fintech keywords on paid
- 18x ROI of organic vs paid in financial services
The Fintech SEO Problem
- You're outranked by NerdWallet, Bankrate, and every comparison site for your category
- YMYL requirements mean your content gets held to a higher standard than competitors
- Financial keyword CPCs are $50-200+ making paid acquisition unsustainable at scale
- Your content team doesn't understand E-E-A-T requirements for financial content
How We Solve This
Step 1: Fintech-specific audit
We audit your site through the YMYL lens: E-E-A-T signals, compliance structure, author credentials, and technical SEO. Identify every gap blocking your financial content from ranking.
Step 2: Authority content system
We build content that meets YMYL requirements: expert attribution, regulatory accuracy, transparent methodology, and financial credential signals. Designed to outrank comparison sites on product-intent queries.
Step 3: Financial authority building
We earn coverage in financial publications, build expert contributor networks, and create the authority signals Google demands for financial content to rank.
Who This Is For
- Fintech startups burning cash on $100+ CPCs for customer acquisition
- Digital banks and neobanks competing against legacy financial institutions
- Payment platforms that need to rank for high-intent financial queries
- Fintech CMOs who need a sustainable acquisition channel beyond paid
Frequently Asked Questions
How do you handle YMYL requirements for fintech?
It's our specialty. We build E-E-A-T into every piece of content: expert authors with financial credentials, transparent methodology, regulatory compliance signals, and the technical markup Google needs to trust financial content.
Can we outrank NerdWallet and Bankrate?
On your branded and product-specific queries, absolutely. On generic comparison queries, we target the long-tail where your specific product solves a specific problem better than generic comparison content. That's where conversion happens anyway.
How do you handle compliance review for content?
We build content workflows that integrate with your compliance team. Every piece is structured for easy review. We've worked with fintech compliance teams across banking, lending, insurance, and payments.
How do you handle the regulatory complexity of fintech SEO?
We have deep experience with financial services compliance. Every content piece goes through your compliance workflow, and we pre-structure it for easy review. We know what regulators care about and what Google rewards.
What fintech verticals do you work with?
Banking, payments, lending, insurance, wealth management, crypto, and embedded finance. Each vertical has unique SEO challenges — different YMYL requirements, different compliance frameworks, different keyword landscapes. We handle them all.
Can SEO really compete with paid for fintech customer acquisition?
It destroys paid on ROI. With fintech CPCs at $50-200+, organic delivers the same high-intent traffic at a fraction of the cost. One banking client cut their CAC by 62% in 8 months by shifting from paid to organic.
How do you build authority in a space dominated by NerdWallet?
NerdWallet wins on breadth. You win on product depth. We target the specific, high-intent queries where your product expertise outweighs generic comparison content. That's where the real conversions happen.
What deliverables can our compliance team expect?
Every content piece comes pre-formatted for compliance review with flagged claims, cited sources, and clear disclaimers. We streamline the review process instead of creating compliance headaches.