- First-party, retrieved 26 August 2026: Starter $99/month (ChatGPT only, 50 prompts, 1,500 responses analysed monthly, 100 agent credits). Growth $399/month (3 engines, 100 prompts, 9,000 responses, 400 credits). Enterprise custom.
- Agent credits are a second meter: agents consume credits per run by complexity, with overage billing or pause as your configured options above the allotment.
- The engine gap is the real tier wall: Claude, Gemini, Copilot, AI Mode and the rest of the nine live at Enterprise, where pricing is a conversation.
- Profound's own FAQ nudges teams of more than three toward Enterprise, which tells you where the pricing model wants you.
- Price it as measurement + workflow, then budget the execution separately: nothing in any tier changes your pages or sources.
Profound pricing has two published self-serve plans and a sales-gated top end: Starter at $99 a month tracks ChatGPT only with 50 prompts and 100 agent credits; Growth at $399 a month tracks three answer engines with 100 prompts and 400 credits; Enterprise is custom, unlocking up to nine engines, multi-company tracking, SSO and dedicated support. Both self-serve prices are billed yearly (two months free framing on the vendor page). The list price is the visible part; the meters that actually set your bill are prompts, engines and agent credits, and all three ratchet with ambition.
What each tier actually contains
Starter, $99/month billed yearly. One engine (ChatGPT), 50 tracked prompts, 1,500 responses analysed a month, 100 agent credits, email support. It's a single-surface pulse: honest value if ChatGPT is where your buyers ask and you mainly want competitor-compared evidence you can act on yourself.
Growth, $399/month billed yearly. Three engines tracked, 100 prompts, 9,000 responses monthly, 400 agent credits, and the AEO-content ambitions start here (agents for generation and optimisation, sheets to run them at scale). This is the tier Profound markets hardest, and the jump from $99 is really the jump from observation to observation-plus-workflow.
Enterprise, custom. Up to nine answer engines, multiple companies tracked, tailored prompt plans, dedicated Slack support, SSO/SAML and SOC2. Also where you land if you need more credits than Growth ships. Reddit threads asking what Enterprise costs go unanswered for the usual reason: sales-gated pricing prices the customer, not the product.
The three meters to model before buying
- Prompts. 50 or 100 tracked prompts sounds like plenty until you multiply products × markets × question types. Model your real question inventory first; the prompt set is your hypothesis about buyer language and it needs room to rotate.
- Engines. The self-serve tiers cover one and three engines respectively. If your analytics already show referrals from Perplexity, Gemini or Copilot, price the Enterprise conversation into the comparison from day one.
- Credits. Agents consume credits per run, complex agents consume more, and the platform shows estimated cost per run. Treat credits like any output-metered plan: buy small until you know how many agent outputs you actually review and use. The general trap is covered in how software pricing models work.
How it compares on price
Against the field, first-party to first-party: Otterly starts at $29/month (15 prompts, four engines included) and reaches $489 before enterprise; Peec meters prompts with plans at 50/150/350 prompts (reported around $95 to $495). Profound's $99 buys fewer engines than Otterly's $29, but with agent credits and deeper analytics attached; its $399 buys the most workflow in the self-serve category. You're not comparing three prices; you're comparing three bets on what the category is: cheap sampling (Otterly), clean team analytics (Peec), or a measurement-and-workflow platform (Profound). The capability comparison lives in our Profound review and Profound vs Peec AI.
The line no tier crosses
Whatever tier you buy, the finding is still "these prompts, these citations, not you", and the fix is still on your pages and sources. Profound's agents can draft content against findings; drafts aren't shipped, verified site changes either. Budget the execution layer explicitly, and if it doesn't exist in your organisation, buy that first: the argument is in AI visibility reporting vs SEO execution. For calibration, our AI Visibility Audit is A$4,500 once, delivers the complete map plus a ranked fix plan in six business days, and is credited in full if a program starts within 14 days: one Enterprise-conversation's worth of budget, pointed at the changes instead of the chart.
FAQs
How much does Profound cost?
Self-serve: $99 a month (Starter) and $399 a month (Growth), both billed yearly per the vendor's pricing page as of 26 August 2026. Enterprise is custom and sales-gated.
How much does Profound cost per month on monthly terms?
The published prices carry "billed yearly" framing with two months free; the vendor page doesn't render a monthly-billing figure. Confirm monthly terms at signup before assuming the sticker.
What does Profound Starter include?
ChatGPT tracking only, 50 tracked prompts, 1,500 responses analysed monthly, 100 agent credits and email support. Additional engines require Growth (three) or Enterprise (up to nine).
What are Profound agent credits?
The unit metering its automation: each agent run consumes credits by complexity. Starter ships 100 a month, Growth 400; above that you're in Enterprise territory, with overage billing or pause as the configured behaviours.
What does Profound Enterprise cost?
Unpublished by design; community threads asking go unanswered. Budget expectations should start well above Growth's $4,788 annual run-rate and depend on engines, prompts, companies and credits. Get the meters in writing.
Is Profound worth it at $99?
As a single-engine evidence pulse with honest volume (1,500 responses a month), it's defensible if you'll act on findings. The worth question is really about your execution capacity; see the full review for the fit boundary.
Is Profound legit?
It's a real, well-funded measurement platform with named enterprise customers and original research. Treat its panel statistics as first-party vendor claims, as with every vendor in the category, and its product as measurement rather than execution.
How does Profound pricing compare with Otterly and Peec?
Otterly enters cheapest ($29, four engines, 15 prompts); Peec meters prompts for teams (50 to 350 on self-serve); Profound charges more per engine but attaches agents and deeper analytics. Compare at your prompt-and-engine reality, not at the entry stickers; the framework is in the alternatives breakdown.
What should I get in writing before an Enterprise deal?
Exact engine list, prompt allowance and rotation terms, credit allotment with overage treatment, seats, data export rights and renewal caps. The vendor-risk checklist in evaluating a vendor after an acquisition applies to hot categories most of all.
Next step
Model your prompts, engines and credits before the demo call, and budget the execution beside the measurement. If the execution side is the gap, LET'S TALK or book the AI Visibility Audit.