- Verified first-party, 26 August 2026: Starter $250/month billed annually, 125 unique prompts, 5 site audits a month, 1 brand workspace, 5 user licences, 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot), 7-day free trial. Enterprise is custom with wider model coverage, API access and AXP.
- Its differentiator is the Agent Experience Platform: serving AI crawlers a deliberately structured experience rather than only measuring what they conclude.
- Sitecore announced the acquisition on 3 June 2026; reporting attributed to Bloomberg put the price around $225 million. Treat that figure as reported, not confirmed by the parties.
- An acquisition mid-category-boom changes roadmap, pricing and support risk. Evaluate it as a vendor decision, not just a product one.
- Like every platform here, it measures and advises. Your pages and third-party sources still have to change.
Scrunch AI is an enterprise-leaning AI visibility platform that tracks brand presence across ChatGPT, Perplexity, Google AI Overviews and Copilot, and adds a distinctive layer most rivals lack: an Agent Experience Platform that changes what AI crawlers receive from your site. Its published Starter tier is $250 a month billed annually for 125 prompts, five site audits, one workspace and five licences, with a seven-day trial. The bigger fact for any buyer is not a feature: Scrunch was acquired by Sitecore, announced 3 June 2026, and its own pricing page now carries a banner about "the next chapter for Scrunch".
What Scrunch does differently
Most of this category samples answers and reports what happened. Scrunch does that (prompt-level data, citation tracking, competitive benchmarking, which independent reviewers rate as solid) and then pushes one step further into the delivery side with agent-facing site work: Agent Traffic analytics for AI crawler visits, site maps built for agent consumption, and the Agent Experience Platform itself.
That direction is strategically sound. If answer engines fetch your pages, the shape of what they fetch matters, and almost nobody else in the tracker category touches it. It is also where the honest caution belongs: serving a differentiated experience to crawlers is adjacent territory to cloaking, and Google's spam policies treat showing search systems something different from users as a violation. Structured, honest, machine-readable versions of the same facts are fine. A crawler-only reality is not. If you deploy anything in this space, keep the visible page and the agent-facing page factually identical, and read our write-access guardrails before letting any platform reshape what your site serves.
The acquisition question
Scrunch's own pricing page currently promotes "the next chapter for Scrunch", which is how a company announces integration into a parent. Sitecore is a DXP vendor, so this reads as a strategic acquisition: the technology and category position get folded into a larger content platform.
What that predicts, based on how these normally run: pricing and packaging change at renewal, the standalone roadmap slows while integration work happens, support moves into a shared structure, and eventually the capability becomes a module of the parent suite. None of that is certain, and some acquisitions genuinely improve the product with more investment behind it.
What it does mean is that a Scrunch purchase today is a bet on Sitecore's plan, not just on Scrunch's product. Export your observation history from day one, get roadmap and pricing commitments in writing through your next two renewals, and set the triggers that would make you leave. The full playbook is in how to evaluate an SEO vendor after an acquisition.
Price, in context
At $250 a month for 125 prompts, Scrunch's entry sits above Otterly ($29 for 15 prompts, four engines), Profound ($99 for 50 prompts on ChatGPT only) and Peec (reported around $95 for 50 prompts across three models). Per prompt it is competitive; the tier also bundles site audits and five licences that the cheaper tools do not. The seven-day trial is short for a category where answers are volatile week to week, so plan the trial prompts carefully before the clock starts.
Who it fits
Consider Scrunch if: you want agent-experience capability alongside measurement, you run enough prompts to use 125 well, and you are comfortable buying into a newly acquired vendor's roadmap.
Look elsewhere if: you want the cheapest reliable pulse (Otterly), the simplest team dashboard (Peec), the deepest attribution (Profound), or you are already on a suite with adequate tracking. The field is mapped in Profound alternatives.
Buy neither yet if nobody owns turning findings into shipped changes. That is what Searchmaxxed's Managed Search Loop exists to do: AI-answer observation as one evidence stream, converted into page and source changes with approval and live verification. The one-off map plus ranked fix plan is the AI Visibility Audit, A$4,500 over six business days, credited in full if a program starts within 14 days.
FAQs
What is Scrunch AI?
An AI visibility and agent-experience platform. It tracks how brands appear across major answer engines, analyses AI crawler traffic to your site, and offers tooling to shape what those crawlers receive.
How much does Scrunch AI cost per month?
Its published Starter tier is $250 a month billed annually, including 125 unique prompts, five site audits monthly, one brand workspace and five user licences across four LLMs. Enterprise pricing is custom. Third-party reviews have cited monthly-billing figures around $300; confirm current terms at signup.
Was Scrunch AI acquired?
Sitecore announced the acquisition on 3 June 2026, with reporting attributed to Bloomberg putting the value near $225 million. Scrunch's own site references its next chapter. Treat the price as reported rather than officially confirmed.
Is Scrunch AI worth it?
For enterprises wanting measurement plus agent-experience work in one vendor, it is a credible buy with real differentiation. For everyone else, cheaper trackers cover the observation, and the money is better spent on shipping changes.
Is optimising for AI crawlers safe?
Serving structured, machine-readable versions of the same facts is fine. Serving crawlers content that users cannot see runs into Google's cloaking and hidden-content policies. Keep the visible and agent-facing facts identical.
What are the alternatives to Scrunch?
Otterly, Peec and Profound for measurement, plus suite modules in Semrush and SE Ranking. See the alternatives breakdown for how to compare them.
Should I buy a platform that was just acquired?
You can, with protections: export your data regularly, get pricing and roadmap commitments in writing, and define the conditions that would trigger your exit before you sign.
Does Scrunch improve AI citations?
No platform can guarantee that. It measures citations and gives you tooling and findings; whether citations improve depends on the page and source changes you make afterwards.
Next step
If agent experience is genuinely your gap, trial it deliberately inside seven days. If the gap is shipping the changes any tracker would recommend, LET'S TALK.