- Verified first-party, 26 August 2026: AI Visibility Toolkit at $99 per month per domain, billed annually. No free trial. Base tier includes AI Visibility Overview, Competitor Research and Prompt Research.
- The meter is per domain and per subuser: each additional subuser on the account is charged separately, so team-wide access multiplies the cost.
- Semrush's core SEO plans are separate again (its SEO and AI search plans start around $45 a month and run to $117.33 monthly billed annually for the main SEO tier).
- Best value when you are already inside Semrush and want one login. Dedicated trackers beat it on prompt flexibility and engine transparency.
- No toolkit ships page or source changes, which is where AI visibility is actually won.
Semrush's AI Visibility Toolkit is $99 a month per domain, billed annually, with no free trial. That buys AI visibility tracking, competitor research and prompt research inside the Semrush ecosystem you may already pay for. It is the sensible default for teams already on Semrush, and the wrong purchase for anyone hoping a toolkit will change what AI answers say. The per-domain and per-subuser structure is the detail most buyers miss until the invoice arrives.
What $99 a month actually buys
Semrush's own knowledge base and pricing pages are refreshingly specific. The AI Visibility Toolkit is priced at $99 per month per domain, billed annually, with the Base tier covering AI Visibility Overview, Competitor Research and Prompt Research, and a documented daily cap on AI analysis reports. There is no free trial, which is unusual in a category where almost everyone else offers one, so budget a paid month as the evaluation.
Two structural details drive the real number. The price is per domain, so a multi-brand or multi-market business is buying several subscriptions. And subusers are charged at the same rate, so giving the wider team access is not a seat upgrade, it is another licence. A three-person team watching two domains is not a $99 purchase.
Where it wins
Consolidation. If your keyword research, rank tracking, site audits and reporting already live in Semrush, adding AI visibility there means one login, one bill, one data model and reports your stakeholders already recognise. That is worth real money in operating friction, and it is why Zapier's roundup calls it the solid option for teams already in the ecosystem.
It also removes a vendor-risk question: you are extending a relationship with an established company rather than betting on a young platform in a consolidating category. That matters more than it sounds; see evaluating a vendor after an acquisition for why.
Where dedicated tools win
Prompt flexibility, engine transparency and price at the low end. Otterly publishes $29 a month for 15 prompts across four engines with add-on pricing for more; Peec meters prompts at 50, 150 and 350 with unlimited users; Profound publishes responses analysed per tier. Those vendors compete on the specifics of sampling because sampling is their whole product. A toolkit inside a suite competes on convenience.
If AI answers are a named channel with a budget and an owner, the dedicated tools give you finer control. If AI visibility is one of eight things a small team watches, the toolkit is enough. The comparison variables are in what a tracker can and cannot do.
The line every toolkit shares
Semrush's toolkit tells you which prompts mention you, which competitors win, and which sources get cited. It does not rewrite the page whose facts an answer got wrong, build the comparison page your category lacks, or earn the third-party citations the report says you are missing. Budget the acting beside the watching, every time. The full argument is in AI visibility reporting vs SEO execution.
Searchmaxxed sells the acting: the Managed Search Loop reads AI-answer observation alongside Search Console, analytics and live SERPs, then ships page and source changes through approval with live verification. Clients keep Semrush; we work from whatever evidence layer they own.
FAQs
How much does Semrush AI visibility cost?
$99 per month per domain, billed annually, per Semrush's own pricing and knowledge-base pages as of 26 August 2026. Additional subusers are charged at the same rate, and it is separate from core Semrush SEO plans.
What is AI visibility on Semrush?
A toolkit that tracks how often your brand appears in AI search answers, which competitors appear beside you, and which prompts and sources drive those answers, reported inside the Semrush interface.
Is there a free trial for the Semrush AI Visibility Toolkit?
No. Semrush's documentation states the toolkit does not offer a free trial, so plan a paid month as your evaluation window.
Is the Semrush AI toolkit worth it?
For existing Semrush customers wanting adequate AI tracking without a second vendor, yes. For AI-answer-led programs needing deep prompt and engine control, dedicated platforms give more per dollar.
Is there a free AI visibility tracker?
Free checkers and trials exist across the category, and Semrush itself offers a free AI Visibility Checker as a top-of-funnel tool. Free options prove the concept; consistent daily competitor-compared sampling is the paid part.
Does the price cover multiple brands?
No. Pricing is per domain, so each brand or market site is its own subscription. Model that before comparing the sticker with per-prompt competitors.
How does it compare with Profound and Peec?
Profound goes deeper on attribution and agents at $99 and $399 self-serve; Peec meters prompts for teams with unlimited seats. Semrush wins on consolidation, loses on granularity. See the alternatives breakdown.
Can Semrush improve my AI visibility?
It can show you where you are missing and suggest work. Improvement comes from changing pages and earning sources, which is delivery, not reporting.
Next step
If you are already on Semrush, add the toolkit and use it weekly. If the findings have nowhere to go, fix that first: LET'S TALK or book an AI Visibility Audit.