Radiant Roof Repairs · Founder case study
How Brenden used SEO to build a $2.8 million roofing business.
I built the website and search strategy from scratch, ranked the 3 core roofing searches #1 within 90 days, and turned Google into the business's main source of demand.
I wasn't advising from the sidelines. I co-built the business, ran the marketing and operations, answered the calls, watched the rankings and kept building until lead generation stopped being the bottleneck.
- Business built
- ~A$2.8M Revenue over roughly three years.
- First 90 days
- 3 #1 rankings Roof repairs, restoration and replacement Gold Coast.
- Demand reached
- 60–100 calls Per month, plus website enquiries.
The short version
I used SEO as the main acquisition engine for Radiant Roof Repairs. Three core Gold Coast searches reached #1 within 90 days. Demand grew to roughly 60–100 phone leads a month, plus website enquiries, and the business generated about A$2.8 million over roughly three years.
- 3 #1 Gold Coast roofing rankings within 90 days.
- Roughly 60–100 phone leads a month, plus website enquiries.
- Approximately A$2.8 million in revenue over about three years.
- The system combined strong service pages, suburb coverage, Google Maps, internal links and relentless iteration.
The finished search footprint
This is what owning the Gold Coast map pack looked like.
The 90-day milestone was #1 for these three searches. These later scans show how deeply the rankings spread across the Gold Coast by 1 July 2025.
How it started
I saw good tradies losing work because nobody could find them.
Before Radiant, I worked at a digital marketing agency selling SEO. I spoke to tradies every day and kept seeing the same thing: a small group of businesses captured nearly all the visible demand, while plenty of good operators were almost invisible online.
I partnered with a roofer friend. He handled the roofing. I handled the website, marketing and operations. The plan was simple: when someone on the Gold Coast needed a roof repaired, restored or replaced, Radiant needed to be the obvious business to call.
What I actually did
I built the whole search system around the jobs we wanted.
The structure was straightforward: the homepage established trust, service pages sold each job, suburb pages captured local demand, supporting content answered buyer questions, and Google Business Profile connected the website to the map pack.
Started with the money searches
I focused first on roof repairs, roof restorations and roof replacements. Those searches came from people with a real problem and a reason to request a quote.
Built a strong page for every service
Each service page explained the work, answered objections, showed proof and made calling or requesting a quote easy.
Expanded across the Gold Coast
I built service-and-suburb pages with real local context, then connected them back to the right service pages instead of cloning the same thin page everywhere.
Joined the whole thing together
Internal links, FAQs, People Also Ask research, supporting articles, reviews, local trust signals and Google Business Profile activity made every part of the site reinforce the next.
The first result
Within 90 days, all 3 core searches were #1.
Roof repairs Gold Coast, roof restoration Gold Coast and roof replacement Gold Coast reached the top position. From there I kept widening the site into guttering, more suburbs, more supporting content and every useful search surface I could find.
It wasn't one trick or one lucky page. The website worked because the structure, content, internal links, local relevance, Google Maps presence and conversion path all pointed in the same direction.
The honest version
There was no magic software doing this for me.
“I did all of it manually. It was arduous.”
I researched the market, studied competitors, built pages in Framer, wrote answers, linked the site, watched the rankings and calls, found the next gap and repeated the loop.
What happened next
Eventually, getting leads was easier than delivering the work.
Demand grew to roughly 60–100 phone leads a month, plus website enquiries. Radiant generated approximately A$2.8 million in revenue over about three years.
The bottleneck moved from marketing to operations: finding enough good workers, answering every enquiry, scheduling jobs and maintaining quality while the business grew. That is a much better problem than having no pipeline, but it is still a real business problem.
Why I built Searchmaxxed
Searchmaxxed is the system I wish I had back then.
I sold my interest in Radiant and went all-in on Searchmaxxed. The core lesson came with me: a website should keep finding the next valuable search opportunity, build the right page, connect it to the wider system and measure what happens.
I used to do that loop by hand. Searchmaxxed now turns it into a managed system: we watch the market, find the next move, prepare the work, get human approval, publish it and keep learning from the result.
Your market
See what we would build for your business.
Show us your website, highest-value services and the markets you want to own. We will map the search structure and tell you where the real opportunity is.