AI visibility tool pricing: what GEO platforms cost (2026)

GEO platforms, also sold as AI visibility tools, cost from under $30 to over $1,600 monthly on published plans, with custom quotes above that. For one brand tracked on three or four AI engines, most published plans sit between $95 and $300 monthly. Three numbers set the bill. Multiply the prompts you track by the AI engines that run them and by how often they run, and you get AI answers. Then check the extras. Claude and Gemini often cost more, and SSO or an API usually means a sales call.

Here at Searchmaxxed, we make law firms, clinics and premium builders the answer in Google and in the AI engines their buyers ask. Then we turn those answers into a steady flow of high-intent leads and pipeline. A GEO platform keeps the score. If you want your name in the answer, start with us, because we track it and do the work that moves it.

How much does a GEO platform cost in 2026?

A GEO platform costs under $30 to $300 monthly for one brand on a self-serve plan, and over $1,600 at the top. Enterprise plans run on custom quotes. Two well-known vendors publish no paid price for brands at all.

Here's what each vendor's pricing page listed on 1 November 2026, cheapest entry plan first, in US dollars a month unless the vendor says otherwise.

The cheap end is real: Otterly's $29 plan runs every day on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with no add-ons. The enterprise end, by contrast, is almost all quotes. Profound offers brands a free trial or a custom package, and Conductor publishes no price for any of its three tiers.

If you already pay for an SEO suite, check it first. Ahrefs Lite, at $129 monthly, includes five tracked AI prompts, and SE Ranking Core includes 25 a day across five engines. For engines, trials and limits tool by tool, see our comparison of 12 AI visibility tools and our GEO tools comparison.

What drives the price of an AI visibility tool?

Prompts, engines and frequency drive the price. Peec AI even prints the formula on its pricing page. Its $95 Starter plan runs 50 prompts on 3 models every day, which Peec counts as 4,500 AI answers a month.

A prompt is one buyer question. An engine is one AI product, such as ChatGPT, and frequency means how often the tool asks again. Each one multiplies the work. Five more things move the bill after those three:

• Which engines. Claude costs more at most vendors, and Ahrefs says it uses 8 checks per update. Otterly sells it as an add-on from $29 to $439 monthly.
• Markets and languages. Peec's Starter covers 1 country and its Pro plan covers 3. Each extra market repeats every prompt.
• Brands and projects. One workspace usually means one brand, so a second product line can double the plan.
• Seats. Most GEO tools now include unlimited users. Semrush charges each extra user from $45 monthly, and Scrunch Core includes five licences.
• Enterprise extras. SSO, an API and a dedicated account team push you into the custom tier at Profound, Scrunch and Peec.

ZipTie puts it most plainly: "Price follows how many engines you run, never which ones."

Most vendors don't work that way, so read every engine list line by line before you compare any two plans on price.

What does each price level buy?

Each step up buys more AI answers and more engines, and the top step buys governance: SSO, an API and a named account team. Here's how the published plans group.

Most teams feel the jump from the first paid tier to the second. Fifty prompts sounds like plenty until you split them across three product lines and two markets.

Some plans sell a prompt database instead of your own list. Ahrefs' $199 AI Visibility Index maps a brand's AI visibility across 519 million prompts, with no setup.

How do you compare GEO tools pricing like for like?

Divide each plan's price by the AI answers it buys each month, and 13 different meters turn into one number you can line up. We used each vendor's published answer or check count, and for Otterly we multiplied its prompts by four included engines and 30 days.

High per-answer prices often hide extras. Writesonic bundles AI articles and site audits, Scrunch adds site audits and AI bot traffic, and AthenaHQ adds recommendations you can act on.

Watch for one trap in particular. Writesonic's Starter lists "50 prompts, 50 answers tracked daily" across three engines, which reads as 50 answers a day in total. That's a third of what 50 prompts on three engines would give you. Ask the vendor before you buy.

How many prompts does a B2B company need, and what will that cost?

Plan on 30 to 50 buyer prompts per product line and market. For a company with three products on four engines, that costs $250 to $650 monthly on published plans, or needs a custom quote. Here's the working.

Take a cybersecurity vendor with three products. Its marketing lead writes 50 buyer questions per product, so 150 prompts, and wants ChatGPT, AI Overviews, Gemini and Perplexity checked daily in one market. That's 150 × 4 × 30, or 18,000 AI answers a month.

Switch the same prompts to weekly runs and the workload falls to about 2,600 answers a month, which fits Rankscale Pro at $99.

Why not run each question once? Because the answers shift. Conductor sent the same prompts to four AI engines 50 times each. On purchase prompts, only four in ten brands showed up in both of any two runs. Each answer is a fresh pick from a much bigger pool of pages. Our own research panel shows how big that pool gets:

We put 300 Australian agency-buyer questions to ChatGPT three times each, with search on. It pulled 17,870 search results into those 900 answers and kept 4,389 as sources. Being found is the easy part. About three in four results it reads never make the answer.

That was one engine on one day. Run those 300 questions daily on four engines and you'd need 36,000 answers a month, more than Peec AI's Advanced plan includes. For how many runs each prompt needs, see our guide on how to track AI visibility.

Why do GEO platform prices keep changing?

GEO platform prices change fast because the category is young, and vendors are still testing what buyers will pay for prompts and engines. We checked the same twelve pricing pages on 28 September and 1 November 2026. Four changed in five weeks.

The other eight held their headline plans across both dates: Otterly, Peec AI, Ahrefs, Scrunch, AthenaHQ, Writesonic, SE Ranking and Profound.

Location changes the number too. Peec AI's page showed a €85 Starter price to a visitor in Germany that day, and $95 to visitors from the US and Australia.

So price from the page on the day you buy, screenshot it, and get any annual price fixed in writing for the full term.

Should you pay for enterprise or self-serve GEO pricing?

Pay for an enterprise plan when security or scale demands it. If your security team needs SSO and SOC 2 paperwork, or you track many brands, markets or nine-plus engines, you're on a custom quote. A pilot on one product fits self-serve.

Enterprise tiers mostly buy control. Profound's Enterprise plan adds SSO and SAML, SOC 2 compliance and up to nine engines, and it lets you edit the prompts the trial locks. Scrunch Enterprise moves from 4 engines to 9 and adds API access and a dedicated account team. Peec's Enterprise tier tracks up to 13 models.

Self-serve is fine for a first read. Run one product and one market on a plan under $300 for a quarter, and you'll learn which engines your buyers use. Then you'll know what an enterprise quote should cover.

What costs don't show on the pricing page?

Three costs hide below the headline price: the engines you add, the meter you overrun and the people who act on the data. The first two sit a scroll or two down the pricing page. The third never appears there.

• Add-on engines. Otterly Standard costs $189 for four engines. Add Gemini, Google AI Mode and Claude and it comes to $416 monthly.
• Overage. Ahrefs bills extra checks at $0.010 to $0.020 each. Profound can bill credit overage or pause your usage, your choice.
• Annual-only prices. Semrush's $99 toolkit price and Writesonic's $79 Starter both assume annual billing, so compare them with annual prices elsewhere.
• API access. ZipTie adds $10 monthly for API and MCP access, and SE Ranking's API add-on starts at $29.
• Your team's time. Someone has to write the prompts, read the answers and turn the gaps into work.

That last line is the big one. A dashboard that shows a competitor named in 60% of answers is worth nothing until somebody changes the pages and sources behind those answers.

Does a GEO platform get you named in AI answers?

No. A GEO platform measures how often AI engines name you, and nothing it does changes what those engines say about you next week. You get named by making your pages easy for the engines to reach and quote, and by earning mentions on the sites they already cite.

The engines search the web before they answer, then keep only a few sources. Getting into that handful takes three things. You need SEO done properly, answer-first pages for your buyers' questions, and your name on the review sites and trade press they read. Our guide on how to show up in AI search lays out that work step by step.

We keep both in one place. We go after the searches and AI answers that bring your buyers, then put your name on the pages those answers trust. AI visibility tracking comes inside our managed programs, so the numbers you watch are the numbers we're moving. And we track which searches and AI answers become revenue in your CRM, so you see pipeline as well as mentions.

To weigh a team against a tool, see what AI SEO costs from an agency.

Is Searchmaxxed right for you?

We're a strong fit if you're a law firm, clinic or premium builder that's losing ground in Google or missing from AI answers. You want your name in the answer when buyers ask ChatGPT, Gemini, Perplexity or Google who to choose, and proof of what it brings in.

You talk to the people doing the work, with no account manager in between. You own your site, content and data from day one. The full scope, from technical SEO and content to digital PR and AI answer tracking, sits on our AI search optimisation service page.

One client came to us with a website that wasn't working. Three months later he was on page one for one of the most competitive searches in his industry. Now he has more high-intent leads than he can handle, and we're building the systems to handle them.

The bigger picture:

Searchmaxxed's work has generated more than $15 million in revenue through search for its clients.

"I can't believe this worked." That's what we hear. Clients tell us they finally found a growth partner in search that keeps its word and gets things done.

We're the wrong call in two cases. If you need leads this month just to survive, search won't get there in time. And if you have people ready to act on the data, a $95 to $300 tool will serve you well.

Work with us if you want AI answers to name you, so buyers put you on the shortlist before they visit a single vendor's site.

What should you do next?

Write down 50 questions your buyers put to AI before they talk to sales. Run them in ChatGPT, Gemini, Perplexity and Google and note who gets named. Then price the workload.

Or start with a free search analysis. We'll benchmark you against your top competitors across Google, ChatGPT and the other AI engines. We'll show you where they're named instead of you, and the few moves that will matter most.

Frequently asked questions